Since the company was funded in 2008, this is the first time TRAACKR has raised institutional money.
"Though our ability to build a business, a product and a client base on revenue is remarkable and speaks to the level of skill and resilience of our team," says Pierre-Loïc Assayag, TRAACKR, founder and CEO, "our market is hot and our time is now. Huge market opportunities are unfolding so finding investment partners to accelerate our growth is imperative to us."
The round of investment included Boston-based micro-cap VCs Launch Capital and Tollman Capital Partners, as well as serial tech entrepreneurs and Super Angels Robbie Vann-Adibé, Christopher Muenchhoff, Zev Laderman and Qamar Aziz.
AngelList, a website developed to assist startups and investors, also played a large role in topping off TRAACKR's $1M raise.
"AngelList isn't a silver bullet to raising money, but it's a great online expression of the Bay Area's amazing start-up ecosystem," said Assayag. "We found that it was a perfect way to connect with a diverse set of investors who share the same grand vision and whose values for our business go far beyond the checks they signed."
One of TRAACKR's leading investors, Tom Egan from Launch Capital, expressed his excitement for the company and the online influence space. "Social media has broken down many of the barriers that have traditionally surrounded thought leaders. Blogs have given a voice to experts on even the most obscure topics and Twitter has drastically reduced the communication barrier. TRAACKR is breaking down another barrier - finding those experts. We are very excited to work closely with them going forward."
Serial entrepreneur and angel investor, Robbie Vann-Adibé, who is joining TRAACKR's Board of Directors adds, "the social influencer space is an incredibly exciting area of technology and business. TRAACKR is the best of breed technology in this area and, more importantly, has a world-class management team. I am very excited to have participated in the Series A financing and to have been asked to take the Chairman role at the company."
TRAACKR will be using the proceeds of this round to solidify its leadership in the influencer discovery market and to expand into new verticals beyond marketing, public relations and communication. The company has also moved its headquarters from Cambridge, MA to the heart of San Francisco.
TRAACKR was founded in 2008 and has grown to become the premiere influencer discovery platform that finds, scores and ranks the influencers who are leading online conversations across any and all topic areas. Its proprietary discovery platform is the only one of its kind to place a high value on people, ensuring results that always include those who are the driving forces in a conversation. For more information, visit http://traackr.com.