TrainingPeaks Debuts 2012 Athlete Ambassador Program

Premiere endurance training software provider selects 16 exceptional athletes for its first ever ambassador program

Lafayette, CO – April 10, 2012 - Endurance training software provider TrainingPeaks has officially launched its 2012 Athlete Ambassador Program, the first of its kind for the company. As part of the program, TrainingPeaks has selected 16 exceptional athletes who will wear TrainingPeaks racing gear at their events, promote the brand, provide user feedback on beta features, and share their training and racing files with the public at

The 2012 Athlete Ambassadors were selected out of an applicant pool of over 400 athletes, based upon their athletic achievements, knowledge of and enthusiasm for the TrainingPeaks Athlete Edition product, and willingness to share their 2012 season experiences with their social networks and the general public. The 2012 TrainingPeaks Ambassador team consists of the following international group of athletes:

TrainingPeaks CEO Gear Fisher said of the new program, "Our tools help people achieve their athletic goals - in many cases, some of the most notable achievements of their lives. By the nature of the product and endurance sports in general, we’ve found that our customers really are our biggest spokespeople. We wanted to do something to recognize our users who were already talking about TrainingPeaks to their friends and family, and to put a face on who the TrainingPeaks athlete is. We couldn’t be more excited about our first Ambassador team and to tell the story of these extraordinary and yet relatable athletes.”

Each TrainingPeaks ambassador has committed to participating in at least five events in 2012 wearing TrainingPeaks kits, and to provide a race report for each event along with a racing file for public viewing and analysis. To see upcoming races, past race highlights, social media contacts, and ambassador biographies, visit

About TrainingPeaks

Founded in 1999 by athletes and coaches TrainingPeaks is the leading brand of endurance training software. TrainingPeaks’ suite of products include the world’s premier web based fitness training log accessed online and through iOS and Android applications; PC desktop analysis software, WKO+; and a family of GPS activity tracking apps for iPhones including Run Tracker Pro, Cycle Tracker Pro and Walk Tracker Pro.

TrainingPeaks customers in more than 120 countries include endurance coaches, triathletes, cyclists, runners and swimmers from beginner to elite athletes. More than 90 hardware devices including Garmin, Timex, SRM, Quarq, CycleOps and Polar as well as mobile applications such as Active Forecast, DigiFit, and Distance Meter are compatible with TrainingPeaks.

TrainingPeaks products are developed and owned by Peaksware, LLC and together provide co-branded solutions to manufacturers such as Timex; events such as the Rock ‘n’ Roll Marathon Series; and publishers including Runner’s World, Triathlete and Outside Magazine.

More information can be found at and

TrainingPeaks Media Contact:
Dave Criswell, Marketing Director
(303) 408-9767