Taking place at the Spanish city's Museo Picasso, the display aims to provide a comprehensive overview of what the organisers have described as "the most creative and important period in the history of the poster in Europe".
It examines how modern advertising techniques developed from the emergence of the poster, with many of the most famous examples from the early 20th century available to view.
Artists such as Vladimir Lebedev, Man Ray, Vladimir Maiakovski, Henri Matisse, Alexander Rodchenko and Henri de Toulouse-Lautrec are all represented in the exhibition.
"The poster was directly related to the art of its time, because it assimilated the innovations of painting, sculpture and architecture, while at the same time having an impact on the development of all of these disciplines," the museum has stated.
Standard tickets for the exhibition are priced at €4.50 (£3.50), while a combined ticket that also provides admission to the permanent collections is available for €9.
The Museo Picasso is open daily between 10:00 and 20:00 local time during July and August.
LateRooms.com offers a wide range of Malaga accommodation that could appeal to art enthusiasts visiting the city, such as the Eurostars Astoria Hotel.
Visit www2.museopicassomalaga.org/i_home.cfm for more information about the exhibition.
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PRESS RELEASE TAGS:
The European Poster, Malaga accommodation, Eurostars Astoria Hotel
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