Ammunition Crafts Identity and Launch Campaign for Kohler Numi

San Francisco-based design team helps global leader in kitchen and bath fixtures position and launch category-changing toilet

(San Francisco, Calif.) Ammunition today announced the release of its work for the launch of Kohler's new Numi toilet. Designed to associate Kohler's bold design leadership position with the concept of gracious technology, Ammunition conceived, wrote, designed and produced a comprehensive launch campaign for Numi which included video, photography, web, print, packaging and merchandising components.

Engineered to elegantly deliver many new technology-driven comfort and water-saving features within a forward-looking
industrial design, Numi presented a unique set of communication and positioning challenges for the San Francisco-based design team.

"This product is absolutely audacious in the sense that it rewrites the rules on what people might expect from something most of us take for granted," said Ammunition Partner, Matt Rolandson. As a whole, the launch program strategy and communication campaign was created to magnify the sense of aspiration and the luxurious technology residing within this truly new and ingeniously designed product from Kohler."

The Numi launch campaign represents the latest installment in a longstanding collaboration between Kohler and the Ammunition team. Prior collaborations have yielded identity and launch campaign programs for Kohler's Karbon faucet line, Formilia modular bath fixture line, Flipside showering product, and Honed White product editions.

The Kohler Numi will be available to the public in the fall of 2011. For more information on Numi, visit For more information on Ammunition's work for Numi, visit

About Ammunition
Ammunition is a product, identity, and interaction design company. Based in San Francisco, Calif., the firm is led by its
founder, renowned industrial designer Robert Brunner, and his acclaimed partners creative director Brett Wickens and strategist Matt Rolandson. Its team is comprised of designers, engineers and brand strategists dedicated to creating
product, service, and brand experiences that matter. The company has capabilities in industrial design, graphic design,
design strategy, brand development, packaging, engineering, web development, user interface, prototyping and
production implementation. Voted one of the "ten most innovative design firms" by Fast Company, Ammunition has
been featured in top business and professional publications, including BusinessWeek, Metropolis and ID Magazine. For
further information, please visit