Cervélo Is Official Bike Of Select Life Time Triathlon Series Events

Cycling industry innovator teams up with growing multi---sport series for North American events

(Toronto) -- Cervélo has announced that it has been named the official bike of three Life Time Triathlon Series events and will support two additional events in 2011. Cervélo will be the
exclusive bike for three events including the Philadelphia Insurance Triathlon, the Life Time Minneapolis Triathlon, and the Toyota U.S. Open Championship in Dallas. Cervélo will also participate in the Sports and Fitness Expos associated with the
Life Time Triathlon Series at the Life Time Chicago Triathlon and the Kaiser Permanente Los Angeles Triathlon.

"Triathletes are known for demanding the best equipment, and we
at Cervélo are constantly striving to provide them with bikes that will make their bike split as fast as possible while keeping them fresh for the run," said company co--founder Gerard Vroomen. "With their professionally run, growing line of events, Life Time is a logical partner for Cervélo as we maintain our focus on the triathlete community."

Kenneth Cooper, vice president, Life Time Fitness Endurance and
Athletic Events added, "As we continue our tradition and commitment of providing world--class endurance events, we're happy to welcome supporters like Cervélo, whose name is synonymous with excellence and performance, to the Life Time
Triathlon Series. Many of our athletes have relied on Cervélo for their training and racing needs for years. It's a natural
fit to have them onboard with the Series."

Cervélo will be the official bike of or be present at the following Life Time Triathlon Series events:
Philadelphia Insurance Triathlon, June 26 (Partner)

Life Time Minneapolis Triathlon, July 9 (Partner)

Life Time Chicago Triathlon, August 28 (Expo)

Kaiser Permanente Los Angeles Triathlon, September 25 (Expo)

Toyota U.S. Open Triathlon, Dallas, October 2 (Partner)

About Cervélo:
Phil White and Gérard Vroomen founded Cervélo in 1995 when their design for a new time trial bicycle failed to garner interest from traditional bicycle manufacturers. Today, Cervélo
is the largest time--trial bike manufacturer in the world and
partner of one of the world's top pro road cycling teams, Team
Garmin--Cervélo. Cervélo is recognized internationally as one of
the most innovative and fastest growing bike manufacturers. Readers of VeloNews, CycleSport, Inside Triathlon and Slowtwitch (all publications for serious cyclists and triathletes) all vote Cervelo as the #1 as the brand they intend to purchase in 2011. For further information visit www.cervelo.com