In an announcement, Huffington Post Media Group President and Editor-in-Chief Arianna Huffington explained,
"We have reached a moment where - thanks to technology - millions of people have a seat at the table and can join what has become a global conversation. The news is no longer about a few people telling everyone else what happened - it's about everyone telling everyone what's happening right now. And now. And now... This shift from presentation to participation is what fuels HuffPost Live."
HuffPost Founding Editor and network co-creator Roy Sekoff added,
"This is not just a video network. It's really a platform for engagement. From the beginning, one of our goals has been to try and create the most social video experience possible. And that means putting the HuffPost community front and center in everything we do, including having them join us live on the air. The idea is to provide a platform to people whose voices aren't normally heard in the traditional media." Read more here.
Francesco Rulli, Founder of Film Annex, agrees that "immediacy of information is a great thing." But, he points out, "So would be immediacy of revenue sharing."
"Can the Huffingon Post share some of its revenues with the contributors of the Huffington Post Live? This is the core of Interactive media, where both ends benefit of the opportunity to work together. The publisher gets great content and advertisingrevenues, the contributors get some of the revenues in return for their work and contribution. If this is not the case than its best to stick with Film Annex Webtv model where contributors receive 50% of the revenues."
Unlike other online video platforms, the Film Annex model promotes users' movies for free and also finances their film productions. The platform is ad-supported to enable content creators to monetize their content. Read more at FilmAnnex.com.