BEAVER CREEK, Colorado—The smallest ambassadors will carry the 2015 FIS Alpine World Ski Championships message on Sunday, January 22, as Vail and Beaver Creek, along with the 2015 World Championships Organizing Committee, joins forces with 225 resorts around the globe in observing the inaugural FIS World Snow Day.
Created by the International Ski Federation (FIS) in conjunction with the organization’s “Bring Children to the Snow” campaign, World Snow Day is an international effort to bring children between the ages of four and 14 to the slopes, trails and tracks of alpine and Nordic ski areas for a fun-filled day of events, activities and competitions on snow. The inaugural FIS World Snow Day will be celebrated in 39 countries.
“The FIS World Snow Day initiative fits perfectly with one of our major goals in hosting the 2015 World Championships,” explained Michael Imhof, Vice President of Sales and Operations for the Vail Valley Foundation and Director of the 2015 FIS Alpine World Ski Championships. “In the bid process, we created a program entitled ‘Engaging New Worlds’, with a goal of reaching out to an entirely new demographic of potential future skiers and snowboarders through the World Championships. Events such as the FIS World Snow Day are ideal activities to begin this process.”
The Vail Valley’s FIS World Snow Day activities will include one-of-a-kind 2015 and World Snow Day bibs in Beaver Creek and the running of Ski and Snowboard Club Vail’s Steadman Clinic Vail Cup competition at Vail Mountain’s Golden Peak.
The first 300 children to visit the special 2015 FIS World Snow Day booth, located at the top of the escalators in Beaver Creek Village, will receive a special keepsake bib bearing the logos of the 2015 FIS Alpine World Ski Championships and the FIS World Snow Day, along with World Championships and World Snow Day stickers. Beaver Creek’s famous cookies and hot chocolate will also be available on a complimentary basis, courtesy of the Beaver Creek Resort Company.
Designed specifically for entry level skiers and snowboarders between the ages of 4-14 by Ski & Snowboard Club Vail, the Steadman Clinic Vail Cup provides children an opportunity to feel what it is like to be an athlete. Registration for the Steadman Clinic Vail Cup is free and the competition is open to anyone, inside or outside the club. To register, please visit www.skiclubvail.org.
Scheduled from February 3-15 of 2015, the FIS Alpine World Ski Championships in Vail and Beaver Creek are expected to showcase athletes from over 70 nations, with an estimated 750 million worldwide television viewers and an onsite media and broadcast entourage of approximately 1,500 members.
For additional information on the 2015 FIS Alpine World Ski Championships in Vail and Beaver Creek, visit www.vailbeavercreek2015.com.