Vermont Public Radio has announced that it will cut its summer membership drive in half if listeners contribute $245,000 by June 18, the day before the drive begins.
The challenge is in response to listener requests for less on-air fundraising. VPR depends the local community for 90% of its funding and on-air membership drives are the most effective way to rally that support.
The pre-drive goal represents half of what VPR needs to raise during its summer membership drive. Typically, a traditional membership drive lasts about 10 days, according to VPR’s Vice President of Development and Marketing Brendan Kinney.
“We know our listeners would rather hear uninterrupted programming than a membership drive,” said Kinney. “We like the idea of shorter drives too, and this challenge is a way to raise the funds VPR needs to provide the high quality programming that our listeners expect.
“This challenge is a bit risky for VPR, but we are committed to reducing the length of our membership drives. We have an extremely generous and loyal audience and we know that listeners will come through for VPR. They have the power to cut this membership drive in half and contribute the necessary funds to deliver on our mission of public service.”
Contributions made to VPR between now and June 18 will count towards the $245,000 goal. Listeners can pledge online at VPR.net or by calling 1-800-639-6391.