Napa, CA – One of the most prestigious public relations firms in the wine industry has chosen VinTank for all of their social listening and social customer relationship management needs. “We looked at a myriad of other solutions at all price points. VinTank not only offered the best in terms of features, but also had a thorough understanding of the wine industry,” said Michael Wangbickler, Balzac Senior Account Executive.
Balzac will now have deep access to analytics never before available that will give them detailed information about their clients’ customers and conversations related to the brands they are managing, while measuring their successful interactions and media programs put into action. ”Having the visibility into all of my clients’ social conversations across millions of channels and millions of consumers was reason enough to select VinTank, but their recent release of SCRM features that allow us to manage our clients’ Facebook Fan Pages and append, organize and manage the customer information set them apart from any other solution available in the market today,” added Wangbickler.
Most wineries and wine companies have become firmly convinced of the value of social media, but may be struggling to find ways to best manage (and leverage) the influx of conversations that surround wine and their brands. Others, like Balzac Communications, are now at the point of trying to identify their direct and indirect consumers in order to target their marketing and engagement efforts.
“It is an honor to be selected by such an amazing PR firm to help them manage social media and social customers for their winery customers,” says Paul Mabray, Chief Strategy Officer of VinTank. “We plan to keep enhancing our platform to even better serve the wine industry and professional firms like Balzac.”
Wineries, wine companies, PR agencies and more can sign up for free accounts to VinTank’s social listening platform as well as upgrade their accounts to access these same customer and management features at http://vintank.com/our-software.
About Balzac Communications
Balzac Communications & Marketing is a marketing communications agency with a no-nonsense approach to combining the strategies and tactics of marketing, public relations, advertising and graphic design to achieve the marketing goals of its clients. The experience, creativity and determination of the staff distinguish Balzac from their competition. They use these assets to develop and execute cost-effective campaigns that have won international communications awards, and results that speak for themselves. The agency is located in Napa, California, and provides services to national, regional, and local companies based in Northern California and throughout the world.
VinTank powers Social Intelligence for the wine industry through a platform that was developed to connect their consumers interacting on various social channels. Currently the system processes over 1 million conversations per day and has taken in over 300 million conversations with over 30 million conversations about brands, varieties and regions across more than 10 million social wine consumers. Our goal is to allow all wineries and wine companies the ability to leverage the software to gain insightful information and analytics about online conversations and interactions and apply it against their social customers. Please visit http://www.vintank.com for more information or contact firstname.lastname@example.org