VinTank and Beverage Media Group Sign Agreement to Syndicate Wine Content to 200 Retailers

Cruvee Product Data Now Visible to Millions of Consumers via Beverage Media Hosted Retailer Websites

NAPA, CA and NEW YORK, NY - and Beverage Media Group, Inc. announced today an agreement to syndicate winery and product content via VinTank's Cruvee platform to approximately 200 retailers who currently utilize Beverage Media's eCommerce solution.

Beverage Media supports retailers by empowering them with proven ecommerce technology, which offers a user friendly, visual consumer interface for placing orders, including detailed product information and highly targeted marketing tools.

This partnership gives participating retailers access to the rich wine content available through VinTank's Cruvee software. That content includes everything from producer history and location information to a detailed wine list complete with full product details and a library of digital images for display on retailer websites. Beverage Media collects product updates directly from a retailer's inventory system and matches those items with its database of images and tasting notes. That database will now be supplemented with the vast amount of product information maintained in the Cruvee database.

"We are very excited to be working with Beverage Media," said Paul Mabray, VinTank's chief strategy officer. "This new agreement furthers our commitment to provide our winery partners with a neutral and trusted platform that addresses the need for complete and accurate dissemination of their wine data to an extended audience of wine buyers."

For retailers, success in ecommerce is dependent on the ability to locate accurate product information and merchandise the website in a manner which will increase sales. By working together, Beverage Media and VinTank can simplify the process of researching and updating information.

"This partnership solidifies our efforts to deliver accurate, standardized product information, label images, tasting notes, and winemaker comments to our retailer customers. By connecting to the Cruvee API, we can distribute consistent and accurate information that originated and is maintained by the supplier," said Ian Griffith, Beverage Media Group's director of eCommerce.

Wineries interested in adding their winery and product information to the Cruvee database, should visit the Cruvee website to claim their profile. There is no charge for this service.

About Beverage Media Group
Beverage Media Group, Inc. is dedicated to being the dominant business to business communications system in the promotion, distribution and marketing of beverage alcohol products. While they continue to expand their national coverage both in print and online, their unique "local advantage" gives them the flexibility to allow suppliers and wholesalers to tailor their selling and marketing messages. The dynamics of local marketing impacts every segment of the beverage alcohol business and they are well suited to continue to support those efforts.

For more information, visit and