Myrtle Beach Selects Fahlgren Mortine as Public Relations Agency of Record

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COLUMBUS, Ohio (December 20, 2011) – Following a formal review process, the Myrtle Beach Area Chamber of Commerce/Convention and Visitors’ Bureau has selected Fahlgren Mortine as its public relations agency of record, tasking the firm with promoting out-of-state tourism for the popular South Carolina region.

The Myrtle Beach area encompasses the 60-mile oceanfront stretch (also known as “The Grand Strand”) that runs from Little River, S.C. to Georgetown, S.C., and is the second-largest tourism destination in the Southeast United States. From an original pool of 40 invited agencies, including some of the country’s largest, Fahlgren Mortine was selected based on various factors including knowledge of the travel industry and current trends, accountability, full-service capabilities, culture, and the integrated ideas presented in written and oral responses.

“At each stage of our search process, we were impressed by Fahlgren Mortine,” said Brad Dean, president of the Myrtle Beach Chamber of Commerce. “They came out on top by every measure, including one unexpected factor: their location in the heart of one of our top feeder markets. Together, we are ready to take Myrtle Beach to the next level of its development, making it the preferred destination among our core visitor audience.”

Tourism is one of Fahlgren Mortine’s top areas of focus, and Myrtle Beach joins an impressive roster of clients including the Ohio Tourism Division; Columbus, Ohio; Panama City Beach, Fla.; Hocking Hills (Ohio) Tourism Association, and more. Campaigns and projects that Fahlgren Mortine has completed on behalf of these clients have earned national public relations and tourism awards, including the U.S. Travel Association’s Mercury Award, which recognizes the country’s best state tourism PR program; four Public Relations Society of America Bronze Anvil Awards; The Holmes Report SABRE Award; Travel Weekly’s Magellan Award; and more.

“Myrtle Beach is an American icon,” said Neil Mortine, president and CEO of Fahlgren Mortine, “almost everyone we know has made a trip there at some point in their lives and holds a deep fondness for the area. We are thrilled to serve as a partner to the Chamber and CVB, and we’ve already gotten started, working together to put our integrated plans into action.”

About Fahlgren Mortine

Columbus, Ohio-based Fahlgren Mortine, winner of the 2011 Bulldog Reporter Small Agency of the Year award and a current finalist in PRWeek’s 2011 Small Agency of the Year award, is one of the nation's largest independent marketing and communications agencies with 2010 revenue of approximately $20 million and locations in Columbus, Cleveland, Dayton, Cincinnati and Toledo, Ohio; Parkersburg and Charleston, W. Va.; Ft. Lauderdale, Fla.; and Denver, Colo. Fahlgren Mortine provides a full-service offering to clients in 29 states from California to Connecticut, with industry specializations in automotive, business-to-business, consumer packaged goods, education, financial services, healthcare, retail, technology, and tourism and economic development. Capabilities include social media, digital services, advertising, public relations, research, branding, creative and design. For more information, please visit www.fahlgrenmortine.com.

Media Inquiries

Stephanie Seiffert

Corporate Communications

614-383-1575

stephanie.seiffert@fahlgren.com