Sara Buluggiu to Head up VivaKi Nerve Center Italy

Milan, July 9, 2012 – Vivaki’s dedicated R&D entity, the VivaKi Nerve Center (VNC), today announces the appointment of Sara Buluggiu to the newly created position of VivaKi Nerve Center Lead in Italy. Buluggiu, who currently heads up Starcom's Digital team, is a very well respected member of the online ecosystem. She will make the transition to the Nerve Center in July and will work closely with Marco Bertozzi, Executive Managing Director, EMEA for the VivaKi Nerve Center.

The VNC is the world’s largest research and development center, dedicated to creating new technologies and approaches that connect Clients’ brands with their audiences in scaleable, efficient and compelling ways. Shared by the entire VivaKi network, the VNC focuses on three key pillars: proprietary products and global platforms, industry-leading partnerships, thought leadership and innovation. In Italy, the VNC works specifically with ZenithOptimedia, Starcom and MediaVest.
In her new role, Buluggiu will have direct responsibility for the evolution and on-going product development of the VNC offering in the Italian market. The VNC team is a global team and Buluggiu will work closely with the extensive resources based in UK and US.

Bertozzi comments: “The VivaKi Nerve Center has expanded rapidly over the last couple of years and it is always exciting to introduce a new market offering. We look forward to working more with Sara and the Italian VivaKi agencies.”

Sara has vast experience in the digital arena having carved out a successful career spanning over 13 years in the online advertising industry. Prior to joining Starcom, she was Media Manager at Vizeum where she was responsible for the media strategy and planning across all clients including Peugeot, Dell and various domestic clients. Prior to this, Sara worked at Isobar as Media Supervisor and was responsible for performance and branding campaigns in automotive, beauty and technology clients

Sara moved to Starcom in 2010 and has worked across multiple clients including Procter & Gamble, The Coca Cola Company, Samsung, ABInbev and Honda.

The VivaKi Nerve Center has expanded rapidly over the last couple of years  and can be proud to introduce a new, exciting market offering. VNC  looks forward to working more with Sara and Italian VivaKi agencies.

-ENDS-