APPLETON, Wis. (July 10, 2012) — Weidert Group, a Northeast Wisconsin full-service marketing agency, announced its selection as the marketing partner for Jack's Maintenance Service, a leading commercial cleaning and maintenance provider.Weidert Group will assist Jack's with repositioning and growing brand awareness within the Fox Cities and Northeastern Wisconsin market. The agency will also assist Jack's with the launch of an Inbound Marketing strategy.
For Weidert Group, the partnership with Jack's represents the company’s sixth Inbound Marketing client since adding the discipline to its suite of marketing services and partnering with Inbound Marketing pioneer HubSpot as a certified reseller of the HubSpot software platform.
"Jack’s has been a market leader in offering new services that respond to customer needs,” Greg Linnemanstons, president of Weidert Group, said. “We recognized they could also be a leader in how they market the business by fully utilizing online capabilities. We’re thrilled they’re moving forward with our recommendations.”
Entering its 60th year of operation in the Fox Cities, Jack’s Maintenance Service Owner Lauri Struck said the company had reached it's growth potential from word-of-mouth marketing and needed a new approach in order to continue growing. The team evaluated hiring an additional sales manager, but opted instead to build a new website and embrace Inbound Marketing.
In addition to increasing awareness of Jack's commercial cleaning services, Weidert Group will also help the company promote the array of specialty maintenance services offered by the company, which range from painting to construction cleanup to general handyman services. Jack's will also receive assistance to better integrate and promote Brite-Way Window Cleaning, the Madison/Wausau-based high-rise window cleaning service the company acquired in 2009.
"While considering expanding into other market areas in Wisconsin, we realized we still hadn’t tapped into the potential we had in our own area,” Struck said. “Close examination of our website and marketing plan showed us we were not effectively marketing our name and the services we offer. The creative team at Weidert Group has been amazing to work with and they support us with the tools and knowledge we need to move forward into the exciting, new technology available to us through online marketing."
About Weidert Group
For more than 30 years, Weidert Group has provided a full range of marketing strategy and communications services including marketing planning, branding, advertising, public relations, research, media planning and placement, social media and Web development. Weidert Group is a silver level HubSpot Certified Agency Partner and a leading Inbound Marketing services provider in Wisconsin. Clients represent consumer and business-to-business organizations in a variety of B2B, professional services, specialty manufacturing and other industries.
About Jack's Maintenance Service
Founded in 1952, the professionals at Jack's Maintenance Service are committed to providing exceptional commercial cleaning and building maintenance services to customers in the Fox Valley and surrounding area. With more than 350 employees, Jack's Maintenance specializes in commercial cleaning for office, industrial, medical and educational facilities and operates 24 hours a day, seven days a week to serve its customers' needs.