Weidert Group announces partnership with HubSpot

Agency brings Inbound Marketing to area

08.03.2011-APPLETON, Wis.,Weidert Group, a Northeast Wisconsin full-service marketing agency, announces its partnership with HubSpot, a Cambridge, Massachusetts-based software firm and leader in Inbound Marketing.

Inbound Marketing is a strategic business development approach enabling businesses to effectively attract, measure, and analyze web traffic and systematically convert traffic to leads, and leads into customers. Weidert Group adds this critical capability to its comprehensive expertise in strategic marketing, advertising, design, web, public relations and social media.

This new capability sets Weidert Group apart from all other agencies in the area, says Greg Linnemanstons, president of Weidert Group.

“As a HubSpot-certified partner, we’re now able to offer a truly unique and powerful business-building tool to clients throughout the area and across the country,” Linnemanstons says. “We’re thrilled to be a partner with this innovative, forward-thinking company; our clients are excited about being able to take advantage of all we can do with the HubSpot platform.”

Weidert Group launched a new website to showcase its new capabilities and demonstrate Inbound Marketing principles in action.

Inbound Marketing is based on the accelerating shift from traditional “push” marketing utilizing TV, newspaper and direct mail, to “Marketing 2.0,” characterized by consumer choice and permission-based marketing. The practice was pioneered by HubSpot and is supported by proprietary cloud applications.

Today, more than 90 percent of people begin purchase deliberations by searching for information on products and services online, for both personal needs and for the needs of their businesses. Inbound Marketing aligns a company’s marketing activities with this important behavioral shift, allowing businesses and organizations to take full advantage of the powerful technologies and strategies of Marketing 2.0.

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About Weidert Group, Inc.
For more than 30 years, Weidert Group has provided a full range of marketing strategy and communications services including marketing planning, branding, advertising, public relations, research, media planning and placement, social media and Web development. Clients represent consumer and business-to-business organizations and span a variety of industries in northeast Wisconsin including professional services, healthcare and manufacturing.

About HubSpot
Founded in 2006, HubSpot is based in Cambridge, MA, across the street from MIT where the company was conceived. HubSpot offers small, mid-size and enterprise businesses the first inbound marketing software-as-a-service platform that lets users take advantage of the changing nature of how products are bought and sold. HubSpot has grown dramatically in its short history to over 4000 customers and more than 300 employees.