Weidert Group Featured in Case Study Showcasing Inbound Marketing

HubSpot tools helped Weidert Group grow leads by more than 300 percent

APPLETON, Wis. – HubSpot, the pioneers of Inbound Marketing, released a new case study highlighting Weidert Group’s success using the HubSpot software platform to increase new business leads by more than 300 percent.

Weidert Group, a full-service marketing and communications firm in Northeast Wisconsin, has been a HubSpot partner and value added reseller of the web-based inbound marketing platform for about a year. Since launching a new website on the HubSpot platform, and using the associated tools, Weidert Group has seen incoming business leads grow by 351 percent since August of 2011.

In addition, blog traffic has grown by more than 500 percent and website landing pages - those that ask prospects to provide contact information in exchange for downloading targeted content – have seen an average conversion rate between 15 and 22 percent.

“We’re thrilled with HubSpot,” Weidert Group President Greg Linnemanstons said. “It’s changed the way we do business, and changed what we what we can do for our clients."

The new case study explains Weidert Group’s decision to differentiate itself in the market by emphasizing Inbound Marketing and how the HubSpot tools have helped deliver success, not only for Weidert Group, but for its clients as well.

Inbound Marketing is a strategic business development approach enabling businesses to effectively attract, measure, and analyze web traffic and systematically convert traffic to leads, and leads into customers.

The ability to provide Inbound Marketing services as part of its suite of marketing and communications solutions to clients sets Weidert Group apart from all other agencies in Northeast Wisconsin.

The full text of the case study is available on the HubSpot website at: http://www.hubspot.com/customer-case-studies/bid/33232/Sales-and-Marketing-Success-Story-Weidert-Group

About Weidert Group, Inc.
For more than 30 years, Weidert Group has provided a full range of marketing strategy and communications services including marketing planning, branding, advertising, public relations, research, media planning and placement, social media and Web development. Clients represent consumer and business-to-business organizations and span a variety of industries In Wisconsin and across the country, including professional services, healthcare and manufacturing.

About HubSpot
Founded in 2006, HubSpot is based in Cambridge, Mass., across the street from MIT, where the company was conceived. HubSpot’s all-in-one marketing software helps more than 7,000 companies in 45 countries attract leads and convert them into customers.