WILEY X,r INC. ONCE AGAIN SET TO RAISE THOUSANDS OF DOLLARS TO SUPPORT IMPORTANT BREAST CANCER RESEARCH

For Third Straight Year, Company Will Donate Money From Sale of Each Pair of Popular LaceyT Sunglasses

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For the third consecutive year, leading protective eyewear manufacturer Wiley X®, Inc. will be raising thousands of dollars for The Breast Cancer Research Foundation® (BCRF), through an ongoing fundraising program linked to sales of its popular Lacey™ sunglasses.  Throughout 2012, Wiley X will donate $3 from the sale of each polarized or non-polarized Lacey model to support the efforts of this long-standing and proven charitable organization.

“We’re proud of our continuing partnership with The Breast Cancer Research Foundation® and the way consumers have stepped up to help us help this very important cause,” said Wiley X Co-Owner Myles Freeman, Jr.  “It’s hard to find a family that hasn’t been effected by this disease in one way or another.   For this reason, all of us in the Wiley X family are committed to assisting BCRF in its noble effort — to find a cure for breast cancer in our lifetime,” added Freeman.

Designed specifically for women, the Lacey is one of Wiley X’s best-selling models.  Everyone who purchases a pair of stylish Lacey sunglasses receives more than just the most advanced vision protection on the market.  They also receive the positive feeling that comes from supporting research directed towards finding a cure for the leading cause of cancer deaths among women.

Throughout the year, Wiley X’s program and the product itself will help to raise both money and awareness.  The Lacey features an attractive Cotton Candy colored frame matched with either Coral Pink or Polarized Bronze lenses.  The model’s continuing link to the support of breast cancer research is promoted through the company’s catalogs and sales literature, as well as through a signature BCRF Pink Ribbon cling sticker that is attached to each pair.  “In addition to scientific research, one of the biggest weapons against this disease is increased awareness,” added Freeman. 

Despite its distinctively feminine style, the Wiley X Lacey offers the same protection that has made Wiley X a leading provider of eyewear to U.S. military and law enforcement worldwide.  In addition to protecting women’s eyes against 100% of harmful UVA/UVB rays, the Lacey has earned stringent ANSI-Z87.1-2003 High Velocity Impact rating, for occupational-grade vision protection against a variety of dangers encountered in the outdoors.  In fact, Wiley X is the only premium performance sunglass brand with this impressive rating on every pair of sunglasses it makes.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research.  In 2011, BCRF awarded $36.5 million to scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China.  Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs.  With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country and is designated an “A+” charity by The American Institute of Philanthropy, the only cancer organization to achieve this.  For more information about BCRF, visit www.bcrfcure.org.

To learn more about stylish Wiley X Lacey sunglasses for women, the continuing partnership with BCRF, or the company’s complete line of performance protective eyewear for every outdoor sport and activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 · Telephone: (800) 776-7842 · Or visit online at www.wileyx.com