The iPads and 'Spotlight' are developed to effectively showcase WHS in stores and assist dealers in presenting and selling the WHS superlative line of functional art and jewelry.
Not only a slideshow of striking images of the WHS collection with product details and celebrities, Spotlight also includes a series of short entertaining videos on materials and manufacturing techniques hosted by company founder Matt Conable.
"The qualities and origins of the exotic materials we use and the distinctive patterns and designs created by our artisan forgers and engravers make WHS a fascinating, but complex story to tell", says company founder Matt Conable.
"Our dealers are extremely knowledgeable and skilled, but we cannot expect all of them to know the intricate details of our materials and work at WHS. The Spotlight App on our iPad takes less than 10 minutes to master, and it effectively allows WHS to talk to the customer on the dealer's behalf".
The iPad and Spotlight will also allow store associates to register their customers with the WHCommunity.
"This registration allows us to permanently link dealers to their customers - adds Conable. If any of their registered customers should ever decide to purchase directly from William Henry, we will immediately be able to link the customer to the dealer"
WHS will compensate the dealer with most of the profit associated with sales made to his registered customers.
"Dealers will be making profit on sales they otherwise may never realize, sales handled with inventory they never have to own"
William Henry Studio's iPad and Spotlight program is the central element of the company's broader strategy to put customers at center stage while consistently investing in our dealers.
WHS announced that authorized dealers will be able to start selling WHS on their own websites starting on May 16th.
WHS will also allow customers to buy directly on its website.
"We remain convinced that our pieces are best purchased in person at a brick&mortar store. However, we recognize that we are not able to serve all of our customers by geography alone", says Matt Conable. "If a customer comes directly to us, we will explain to him the advantages buying in person from one of our retailers. But if he still wishes to purchase one of our pieces online, we feel we cannot say no to him".
"We will not allow any of our dealers to sell on marketplaces like eBay" - says CEO Dave Boeckel. "This type of online marketplaces do not provide the necessary framework and authoritative value positioning to effectively support the image of the William Henry brand".
By saying yes to online sales, William Henry Studio recognizes the rules of the globalized market and puts customers at center stage. At the same time, by developing the Spotlight&iPad program, WHS puts its dealers at the center of its most important marketing investment to date.