Local Woman Unwraps Key to New Car During WNY Ford Dealers' Fiesta de Mayo

One of 98 contestants tasted victory and drove away in new Ford Fiesta

BUFFALO, NY - On May 5, Rita Layer of Lockport unwrapped the key to a brand-new 2011 Ford Fiesta, courtesy of the Western New York Ford Dealers. Contestants numbered one to 98 lined the halls of Boulevard Mall Thursday for the "Fiesta de Mayo" contest hosted by Kiss 98.5. One-by-one contestants each selected a burrito and anxiously waited for the signal to unwrap it. Mrs. Layer was lucky number 47 and found a car key tucked into the tortilla, winning her the grand prize.

"I've never owned a brand new car!" said Layer. "Thanks to the Western New York Ford Dealers, I'm driving away with a great Cinco de Mayo, Mother's Day and birthday gift. I can't wait to go for a drive in my new Ford Fiesta."

Beginning in April, eligible individuals entered for a chance to win a 2011 Ford Fiesta through the "Fiesta de Mayo" contest. Finalists were randomly selected by Kiss 98.5's Listen to Win, Kiss VIP Club and Text-In Entry programs. Janet Snyder and Nicholas Picholas were on-hand to announce the winner, along with Chuck Basil of the Western New York Ford Dealers.

"This year the WNY Ford Dealers wanted to put the `Fiesta' in Cinco de Mayo," said Chuck Basil, representative for the Ford Dealers of Western New York. "The Ford Fiesta is not only a good-looking car, but it's fun to drive and won't drain you at the pump. Congratulations to Rita Layer for unwrapping the lucky key!"

About WNY Ford Dealers
The Western New York Ford Dealers are part of the Western New York Ford Stores, an advertising cooperative comprised of 31 dealer locations that provides support for Ford vehicle sales and service in the 13 counties of Western New York and Rochester, and two counties in Northern Pennsylvania.