WNY Ford Dealers and Labatt Blue Announce 2012 Ford Focus Hockey Shootout

Fans challenged to "focus" on goal for chance to win a new Ford at Labatt Blue Buffalo Pond Hockey Tourney

Frank Downing, representing the WNY Ford Dealers, announced details of the 2012 Ford Focus Hockey Shootout.
Frank Downing, representing the WNY Ford Dealers, announced details of the 2012 Ford Focus Hockey Shootout.
  • Frank Downing, representing the WNY Ford Dealers, announced details of the 2012 Ford Focus Hockey Shootout.
    Frank Downing, representing the WNY Ford Dealers, announced details of the 2012 Ford Focus Hockey Shootout.
    Frank Downing, representing the WNY Ford Dealers, announced details of the 2012 Ford Focus Hockey Shootout.
    Frank Downing, representing the WNY Ford Dealers, announced details of the 2012 Ford Focus Hockey Shootout.
  • WNY Ford Dealers' Frank Downing announces details of 2012 Ford Focus Hockey Shootout.
    WNY Ford Dealers' Frank Downing announces details of 2012 Ford Focus Hockey Shootout.
    WNY Ford Dealers' Frank Downing announces details of 2012 Ford Focus Hockey Shootout.
    WNY Ford Dealers' Frank Downing announces details of 2012 Ford Focus Hockey Shootout.
  • Brett Carlsen, associate brand manager of Labatt Blue, talks about partnership with WNY Ford Dealers for Ford Hockey Shootout taking place during Labatt Blue Buffalo Pond Hockey Tournament in February.
    Brett Carlsen, associate brand manager of Labatt Blue, talks about partnership with WNY Ford Dealers for Ford Hockey Shootout taking place during Labatt Blue Buffalo Pond Hockey Tournament in February.
    Brett Carlsen, associate brand manager of Labatt Blue, talks about partnership with WNY Ford Dealers for Ford Hockey Shootout taking place during Labatt Blue Buffalo Pond Hockey Tournament in February.
    Brett Carlsen, associate brand manager of Labatt Blue, talks about partnership with WNY Ford Dealers for Ford Hockey Shootout taking place during Labatt Blue Buffalo Pond Hockey Tournament in February.

BUFFALO, NY - Earlier today, the Western New York Ford Dealers and Labatt Blue announced details for the 2012 Ford Focus Hockey Shootout, set to take place at the 5th annual Labatt Blue Buffalo Pond Hockey Tournament on Lake Erie in Buffalo, NY. On Saturday, February 11, 10 finalists will test their luck as they shoot-to-win a new 2012 Ford Focus, courtesy of the WNY Ford Dealers.

“We’re excited to bring the Ford Hockey Shootout back to the Labatt Blue Buffalo Pond Hockey Tournament this year,” said Frank Downing, representative for the Ford Dealers of Western New York. “Labatt Blue is a great partner with really passionate fans just like ours. The shootout offers fans who may not be avid hockey players the opportunity to experience what it’s like to step out on to the ice and take their best shot.”

The first-ever Ford Hockey Shootout debuted last year when contestants competed to win a 2011 Ford Explorer. Though a few came close, unfortunately, no one took home the grand prize, so the WNY Ford Dealers are trying again. The rules will remain the same; Finalists receive one chance to shoot a puck through a target from 100 feet away.  However, the target is two inches wider than last year’s opening, making the goal six inches wide by 1.25 inches high. The first contestant to shoot the puck completely through the goal will drive away in the 40-mpg 2012 Ford Focus.

“The Labatt Blue Buffalo Pond Hockey Tournament continues to expand year after year; We’re constantly looking for more ways to deliver an authentic, real hockey experience for players and fans,” said Brett Carlsen, associate brand manager, Labatt Blue. “The Ford Shootout brought that extra excitement to our tournament last year. We look forward to another big turnout… and hopefully a car giveaway.”

Beginning today through January 28, eligible contestants can enter to play in the 2012 Ford Focus Hockey Shootout at more than 70 locations, including NOCO and Arby’s, at local Ford Dealerships or online at www.wnyford.com. (Look for contest displays in NOCO stores near cases of Labatt Blue.)

Ten randomly selected contest finalists will be announced by February 10 and invited to take the ice at the Labatt Blue Buffalo Pond Hockey Tournament on February 11 to participate in the 2012 Ford Focus Hockey Shootout. The exact time of the shootout will be released closer to the event.

To enter for a chance to play in the 2012 Ford Explorer Hockey Shootout, stop into the following retail locations or Ford Dealerships by 6 p.m. on Monday, January 28 (Online entries will be accepted until 11:59 p.m. on Jan. 28):

Ford Dealership (21 locations)
•    Steve Baldo: 6980 Niagara Falls Blvd, Niagara Falls
•    C Basil Ford: 1540 Walden Ave, Cheektowaga
•    Conroy Motors: 1457 Main St, Java Center
•    DeLacy Ford: 3061 Transit Rd, Elma
•    Emerling: 150 S. Cascade Dr, Rte 219, Springville
•    Fairway Ford: 472 E. Main St, Bradford
•    Gowanda Ford: 14650 Route 62, Gowanda
•    Howell Motors: 6488 Ridge Rd, Lockport
•    Kelly Motor Corp: 2811 Route 246, Perry
•    Kightlinger Motors: 358 Route 6 W, Coudersport
•    Kleisser Ford: 3387 Andover Rd, Wellsville
•    Mastel Ford: 1674 E. State Rd, Olean
•    Orleans Ford Mercury: 1405 S. Main St, Medina
•    Pioneer Ford Mercury: 566 W. Main St, Arcade
•    Ed Shults Ford: 2258 Washington St, Jamestown
•    Dave Smith Ford: 4045 Transit Rd, Williamsville
•    Towne: 3535 Southwestern Blvd, Orchard Park
•    Valone Ford: 10312 Route 60, Fredonia
•    West-Herr of Amherst: 10 Campbell Blvd, Getzville
•    West-Herr of Hamburg: 5025 Camp Rd, Hamburg
•    Zook Motors: 25 Willow Run Dr, Kane

NOCO (32 locations)
•    4265 Maple Rd, Amherst
•    155 Bailey Ave, Buffalo
•    1635 Kensington Ave, Buffalo
•    2133 South Park Ave, Buffalo
•    642 Cleveland Dr, Cheektowaga
•    4590 Genesee St, Cheektowaga
•    8925 Main St, Clarence
•    2150 George Urban Blvd, Depew
•    1199 French Rd, Depew
•    6257 Transit Rd, Depew
•    5114 Transit Rd, Depew
•    6011 Transit Rd, East Amherst
•    495 Main St, East Aurora
•    2935 Millersport, Getzville
•    1555 N. French, Getzville
•    1898 Whitehaven Rd, Grand Island
•    108 Lake St, Hamburg
•    S5980 S. Park Ave, Hamburg
•    3085 Delaware Ave, Kenmore
•    2080 Abbott Rd, Lackawanna
•    2530 Hamburg Turnpike, Lackawanna
•    2861 South Park Ave, Lackawanna
•    370 Central Ave, Lancaster
•    6233 S. Transit Rd, Lockport
•    6724 Williams Rd, Niagara Falls
•    4169 N. Buffalo Rd, Orchard Park
•    535 Kenmore Ave, Tonawanda
•    820 Niagara Falls Blvd, Tonawanda
•    921 Payne Ave, N. Tonawanda
•    2596 Sheridan Dr, Tonawanda
•    58 W. Main St, Webster
•    6125 Main St, Williamsville

Arby’s (20 locations)
•    1395 Niagara Falls Blvd, Amherst
•    2945 Niagara Falls Blvd, Amherst
•    212 W. Main Street, Batavia
•    75 Foreman Street, Bradford, PA
•    537 Delaware Avenue, Buffalo
•    Galleria Mall, 1 Walden Galleria Drive, Cheektowaga
•    4827 Broadway, Depew
•    564 Dick Road, Depew
•    10438 Bennett Road, Fredonia
•    5569 Camp Road, Hamburg
•    McKinley Mall, 3701 McKinley Parkway, Hamburg
•    800 Foote Avenue, Jamestown
•    346 Fluvanna Avenue, Jamestown
•    3793 Delaware Avenue, Kenmore
•    100 Mall Blvd, Lakewood
•    5737 S. Transit Road, Lockport
•    1001 Cedar Avenue, Niagara Falls
•    3235 Southwestern Blvd, Orchard Park
•    2300 Union Road, West Seneca
•    6845 Main Street, Williamsville


All entrants must be legal U.S. residents who are 21 years of age or older, reside in NY or PA and possess a valid U.S. driver’s license. Additionally, current or former professional or semi-professional hockey players or coaches, college varsity or college club hockey players or coaches who have played or coached at that level in the past five (5) years, junior A (Major or Minor), B, or C hockey players or coaches who have played or coached at that level in the past five (5) years are ineligible. Only one entry per person, please. For official rules and additional eligibility restrictions, please visit: www.wnyford.com.

About the WNY Ford Dealers
The Western New York Ford Dealers are part of the Western New York Ford Stores, an advertising cooperative comprised of 31 dealer locations that provides support for Ford vehicle sales and service in the 13 counties of Western New York and Rochester, and two counties in Northern Pennsylvania.

About Labatt USA
Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue and Labatt Blue Light daily from Canada. Labatt Blue is America’s top-selling Canadian beer.  First brewed in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste.  Labatt Blue Light, a Canadian pilsner, is the No. 2 Canadian import behind Labatt Blue and the fastest growing light import beer in the US.   

Labatt USA, owned by North American Breweries, imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States.
Always enjoy responsibly.

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