ENTREPRENEURS INVITED TO SUBMIT PRODUCT
TO MEET TOP PUBLICIST’SLITTLE BLACK BOOK OF MAGAZINE EDITORS AND BLOGGERS AT CONSUMER PRODUCT EVENT “HOLIDAY GIFT GUIDE GEAR” ON JUNE 20, 2012
Be Interviewed, Sample Product, Keep the Press List
On June 20,2012, a new recession-busting PR tool called Consumer Product Events (www.ConsumerProductEvents.com) willintroduce product companies directly to reporters who need suggestions for their annual “holiday gift guides” they produce each November/December. The event provides entrée to the coveted press list of a top CPG publicist’s little black book of media contacts. “Speed dating for products and press,” exhibitors will meet and get the press list forreporters who range from Vanity Fair, People, Oprah, About.com, Fast Company,Fox & Friends, Huffington Post, CBS Early show, Marie Claire, Maxim, Mr.Gadget, Essence, EXTRA, Elle, National Enquirer, New York Post and many others.
Publicists never share their contacts with their paying clients (or even each
other), but Consumer Product Events provides direct access to the reporters who
could make or break a business and provide hundreds of thousands of dollars in
“do it yourself” publicity. Product submissions are now being accepted by
clicking here or calling 310.317.1543.
“Publicists never give away their contacts, even to their clients who pay them $5-$10,000 a month,” said Consumer Product Events Founder, Alyson Dutch, “Publicists don’t even share contacts amongst themselves – but we give them to product companies and teach them how to do their own publicity.”
In a trade show format, each exhibitor is introduced to reporters who are gathering
products and entrepreneurial stories for their annual year’s end “holiday gift
guides.” For less than .039% - .14% of what a company would spend on a typical
annual PR agency retainer, exhibitors receive face to face meetings, a vetted
press list and even photos of their product they can use for any marketing. All
exhibitors are also included in a press release that goes out to 1500 reporters
in the US who need products for their holiday gift guides.
Consumer Product Events is the brainchild of Alyson Dutch, one of the nation’s
top consumer product PR mavens, author of the PR Handbook for Entrepreneurs (www.PRHandbookForEntrepreneurs.com), creator of
the PR Bootcamp for Entrepreneurs audio series ("http://prbootcampforentrepreneurs.viprespond.com/newyearsspecial, and mentor for the Small
Business Association’s SCORE program, Alyson Dutch. She is the publicist credited with doubling the revenues of natural nutrition bar company, ThinkProducts, launching the “Starbucks of green tea,” Tokyo Coca Cola’s Green Tea Terrace, Swatch, Champagne Mumm, Mrs. Fields Cookies, Metabolife and entrepreneurial startups that range from basketball shoes that prevent ankle sprains to bras that eliminate visible bra lines. Consumer Product Events (www.consumerproductevents.com) connects consumer packaged goods with the press who are looking to report about them. Showcasing product with Consumer Product Events can save more than 95% of a yearlong PR budget. The most highly targeted PR investment available, CPE events cover over 15 industry categories and expose products to the most influential reporters in
just one day.