[x+1]'s New DMP QuickStart, An Easy, Cost-Effective Way to Experience the Power of the Leading Data Management Platform

DMP is offered as a standalone solution for leveraging customer data to drive deeper audience insights that inform more relevant, real-time

NEW YORK, N.Y., April 26, 2012 – [x+1], www.xplusone.com, today announced DMP QuickStart, a program that enables marketers to experience the benefits of a leading enterprise data management platform (DMP) more quickly and cost-effectively than others on the market today.

DMP QuickStart introduces marketers to the power of harnessing first- and third-party data to enable relevant, real-time, multi-touchpoint campaigns, making it easy and affordable to experience the power of [x+1]’s advanced data and analytic capabilities.

“This enables marketers to access the analytics from the [x+1] Origin DMP to gain insight into the audiences they didn’t know they had, the ones that are responding to their website and landing pages as well as delivered media,” said John Nardone, Chairman and CEO of [x+1]. “Discovering those audiences and understanding how they respond to your messages and offers ultimately helps grow your business. Our DMP technology allows you to understand your audience segments at a deeper level and to communicate with them in more relevant ways.”

The main benefits of the DMP QuickStart program are:

  • ·         Audience analytics – marketers can use any combination of first and/or third-party data to understand the audience composition on their website, landing pages and delivered media. Numerous data providers are available in the platform.
  • ·         Audience builder – marketers can construct data-driven, custom audience segments for use in the [x+1] digital marketing hub or syndicated out to other platforms and partners.
  • ·         Dashboard – marketers can track multi-touchpoint campaigns and set alerts for changes in campaign or operational performance.

“We’ve been hearing marketers tell us, ‘I can imagine the value of a DMP, but it seems like a big project – how do I get started?’” said Nardone. “This program makes the basics easy and lets them get hands-on experience with the power of our DMP, at a price point that effectively removes the barrier to entry for most organizations.”

Marketers can quickly discover if DMP QuickStart is for them in a short and easy session that explains how it’s used for audience insights. Contact sales@xplusone.com to set up a demo.

About [x+1]

For more information on [x+1] and digital marketing integration, visit www.xplusone.com; follow us on twitter @xplusone.