Yamaha WaterCraft Announces Free BlackBerry Smartphone Offer

Promotion Marks the Launch of its Mobile Services

KENNESAW, GA - Yamaha WaterCraft Group, which oversees the sales, marketing and distribution of WaveRunner personal watercraft and 21- and 24-foot sportboats in the U.S., announced today a free BlackBerry Smartphone promotion designed to help consumers access a wide range of Yamaha content via the mobile channel. The offer, which begins today, provides a free BlackBerry Smartphone to the first 25,000 people to access the program. The offer does not require the purchase of a Yamaha WaveRunner or Boat.

Yamaha WaterCraft has launched several initiatives to take advantage of the advanced capabilities of Smartphones to help consumers stay connected via mobile alerts with the latest news, product info, promotions and incentives, new accessories and more right on their mobile phones.

"The mobile channel is rapidly becoming an integral part of consumers' lives for communications, information sharing, interaction, rich media and brand relationships," said Bryan Seti, National Marketing Manager of Yamaha's WaterCraft Group. "This free BlackBerry promotion provides an easy and simple solution for consumers to acquire a new Smartphone, and further engage with mobile services as well as the Yamaha brand."

Yamaha's Mobile Marketing Services
Yamaha's mobile services enable consumers to receive Yamaha boat or WaveRunner mobile alerts with the latest news, product info, promotions and incentives, new accessories and more right on their mobile phones.

To opt in to Yamaha's mobile services, consumers can visit the Yamaha Website (www.yamaha-motor.com), or simply text the word WAVE to 70734 to subscribe to Yamaha's WaveRunner mobile services, or text the word BOAT to 70734 to subscribe to Yamaha's Boat mobile services (standard messaging and data rates apply).

Yamaha's mobile services will be pre-packaged with Smartphones ordered through this offer.

How to receive a free BlackBerry Smartphone
Those interested in receiving the free BlackBerry Smartphone can simply visit Yamaha's website at www.yamaha-motor.com and click on either the WaveRunner or Boat product sections where links to the promotion and order page can be found.