Zappos Couture Debuts Exclusive A-List Fashion & Celebrity Web Series ‘The Trend’ Hosted by Victoria Recaño

Henderson, NV - January 12, 2012 – Zappos.com, a leading destination in online apparel and footwear sales, announces the launch of the new groundbreaking fashion and celebrity weekly web series, ‘The Trend’, by Zappos Couture, the Couture division of Zappos.com. 

The new web series, which airs every Monday on the Zappos Couture website and lives on the Trends tab, will feature unique and exclusive interviews with designers, A-list celebrities, and fashion icons—content that viewers will not find anywhere else. Emmy Award winning TV personality, Victoria Recaño, a familiar face to Hollywood stars and stylists (host of ET, The Insider, Inside Edition, Tech TV), is hosting the series, which is produced by television veteran, Canaan Rubin of Canaan Rubin Productions, in partnership with VBELLE, Inc.

"I've been on the front lines of fashion in Hollywood and around the world for years,” said Victoria, Recaño, Host, Creator and Executive Producer. “It's exciting to be able to marry my experience and passion for style with A-list celebrities and red carpet looks for fans of couture everywhere. You can step out like a star everyday of the week with ‘The Trend’.  It puts that A-list look at your fingertips."

Together, Rubin and Recaño deliver ‘The Trend’ with the same high-quality broadcast production elements as seen on television hits like Entertainment Tonight. 

"In Hollywood, the digital space is being recognized for having an audience that rivals traditional broadcast,” said Canaan Rubin, Creator and Executive Producer. “’The Trend’ is a breakthrough example of that. 'The Trend' is a current, smart, pop culturally relevant show that appeals to the young, fashion-savvy, engaged viewers that live online—an all around win for the Zappos brand, the featured designers and celebrities, and most importantly, our loyal fans who get first class content."

A-list stars Kim Kardashian, Kelly Osbourne, Randy Jackson, Marg Helgenberger, Kristen Chenowith, Emma Roberts, Kathy Griffin, Virginia Madsen, Stanley Tucci, Kristin Cavalleri and Debbie Gibson are some of the exclusive interviews “The Trend” has broadcast since its debut in June 2011 as a special web series on Zappos Couture. E! Entertainment Television’s Mark Malkin, along with the fashion industry’s most elite designers including Badgley Mischka, Nanette Lepore, Elie Tahari, Rebecca Taylor, and more, have all appeared on ‘The Trend’ and now that the web series has gone weekly, viewers can expect even more A-listers in the line-up for 2012.

“We want to provide our Couture shoppers with a unique experience and an inside look at the latest trends on the red carpet,” said Melissa Costa, Brand Manager, Zappos Couture.  Victoria’s connection to fashion and the Hollywood scene provide our Couture customers with the fashion fix every Monday morning to start the week off on the right stiletto.” 

The first weekly episode of ‘The Trend’, which debuted January 2^nd, features Real Housewife of Beverly Hills, Adrienne Maloof, along with Dina Lohan, Kristin Cavalleri, and Kathy Griffin.  On January 9^th, Rebecca Taylor opens her Los Angeles boutique on trendy Robertson Boulevard, and Carmen Electra, Emma Roberts, Kristin Bell and Kristin Cavalleri are featured.

To start off the New Year, ‘The Trend’, in conjunction with the Jamaica Tourist Board, is giving away a trip for 2 to Jamaica to see Celine Dion perform at the Jamaica Jazz and Blues Festival in Montego Bay on January 27^th. Viewers had until January 10^th to register to win.   ‘The Trend’ will announce the winner exclusively in an upcoming episode.

About Zappos.com

Established in 1999, Zappos.com, operated by Zappos Development, has quickly become the leading destination in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection.  The Zappos Family generates gross merchandise sales exceeding $1 billion annually. Zappos.com currently showcases millions of products from over 1000 clothing and shoe brands. Zappos.com, Inc. was recognized in 2009, 2010 and 2011 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR". Zappos.com is also proud to be rated ELITE by STELLAService and was named a J.D. Power 2011 Customer Service Champion, one of only 40 companies so named in the U.S. More information about the customer service philosophy, unique culture, and job openings can be found at http://about.zappos.com. More information about Zappos Insights, and its business membership program can be found at http://www.zapposinsights.com.