Increasing Marketer Dependence on Web Tags Fuels 10X Growth at Ensighten

Over the past three months, Ensighten has seen a ten-fold increase (year-on-year) in tags served as marketers grapple with privacy laws.

Ensighten's enterprise tag management and privacy solutions enable the world's largest enterprises to manage their websites more effectively.
Ensighten's enterprise tag management and privacy solutions enable the world's largest enterprises to manage their websites more effectively.
  • Ensighten's enterprise tag management and privacy solutions enable the world's largest enterprises to manage their websites more effectively.
    Ensighten's enterprise tag management and privacy solutions enable the world's largest enterprises to manage their websites more effectively.
    Ensighten's enterprise tag management and privacy solutions enable the world's largest enterprises to manage their websites more effectively.
    Ensighten's enterprise tag management and privacy solutions enable the world's largest enterprises to manage their websites more effectively.

Benefits of streamlined tag management, coupled with heightened awareness about customer-privacy protections such as Do Not Track and European cookie legislation, drive record sales of Ensighten’s tag management technology at top global brands. 

CUPERTINO, Calif.: Ensighten, innovator of enterprise tag management and visitor privacy solutions that optimize web analytics and digital marketing performance, served more than 45 billion tags to the websites of some of the world’s top marketers during the first quarter of 2012. This represents a ten-fold increase compared the same quarter of last year.

The exponential growth was fueled by record sales during the quarter as some of the most successful global companies—including Comcast, Las Vegas Sands, Money Supermarket, Motorola, Symantec, United Airlines and Whirlpool—selected Ensighten’s advanced tag management technology to accelerate their websites and enable their online marketing teams to optimize their digital marketing campaigns and be better positioned to conform with emerging data privacy laws.

Today’s digital marketers, etailers and Web publishers rely on an array of third-party applications such as Web analytics and ad network services to optimize the performance of complex, high-volume websites. These services work via placement of JavaScript code (called “tags”) on every page of a website. For a global consumer brand like Lenovo, or a major ecommerce site like Sony Electronics, this translates to hundreds of lines of JavaScript code on hundreds of Web pages — code that can considerably slow page-load times and present a major tag management challenge. To solve these problems and more, digital marketing and Web analytics professionals are turning to Ensighten’s enterprise-class tag management system (TMS).

Marketers rush to address consumer-privacy concerns
Over the past three months, Ensighten has seen a ten-fold increase (year-on-year) in tags served as marketers grapple with the rapid proliferation of JavaScript tags. While the growth in tag-based digital marketing services fuels the need for tag management, marketers also have rising concerns about new consumer privacy protection laws and the ability to control the data these tags collect. The critical requirement to comply with UK opt-in law and the emerging ‘do not track’ standard here in the USA is accentuating demand for Ensighten’s tag management technology, which uniquely enables marketers to monitor and enforce privacy compliance for all tags on a website, both inside and outside a TMS, by simply deploying a single line of code on their website pages.

Record sales and customer acquisition have precipitated a hiring surge at Ensighten, with headcount doubling from 20 employees over the last six months, particularly in sales, marketing and product development. Des Cahill was recently appointed VP of marketing, with Dave Saxon joining from Adobe as Ensighten’s VP of partnerships. Additional former Adobe employees have swelled the ranks of Ensighten’s sales team.

The company recently quintupled space at its California headquarters, moving to new offices in Cupertino. “Our new location gives us the runway we need for our continued rapid growth. The tremendous increase in our tag delivery traffic is just one of many indicators of the demand for our enterprise-grade tag management and privacy solutions,” said Josh Manion, CEO of Ensighten. “We’re also looking to open offices abroad so we can better service our multinational customers locally.”

“We’re seeing an incredibly positive response from top marketers and etailers across all sectors who want the benefits of tag management—increased business agility and significant improvements in page load performance—from the category leader, Ensighten,” said Des Cahill, Ensighten’s VP of marketing. “In addition, increased enterprise awareness of the need to comply with national and international privacy law, like the EU ePrivacy Directive, is driving marketers to implement Ensighten Privacy, which offers fine-grained control over the data collection by all tags on their website—both inside and outside Ensighten’s TMS—to ensure complete and ongoing privacy compliance.”

ABOUT ENSIGHTEN
Ensighten’s enterprise tag management and privacy solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use web interface to quickly add, remove or manage any third-party service — such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 150 billion tags annually to over 13,000 Web domains, accelerating page load times and handling more than $16 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.