8 Effective Tips For Your Email Marketing
Email marketing is one of the inbound strategies that continues to recover strength in 2018. Here we share 8 tips to make it more efficient.
Email marketing can be a powerful tool if used correctly. When in your list of recipients are those people who have voluntarily said they want to receive information about your brand.
Although it has its difficulties. Even if people freely decide to subscribe, it is very likely that the emails end up in spam trays, deleted unread or simply lost in a mailbox that is too full or messy.
1. CUSTOMIZE YOUR EMAILS
Nobody likes to be treated like a consumer without a name or personality. Consumers love to be treated as unique human beings, to feel special, that they are unique rather than one more name on a list.
A little personalization will take you far. You can start with the most basic, such as the recipient's name in the subject line, which also increases the chance that your email is opened.
Then you can go for something more elaborate, dynamic content. Basically, it's about using HTML code in your email to change the content based on the recipient.
There are multiple tools to achieve it. For example, Kickdynamic is a tool that adapts the content of your emails based on locations, devices, and weather. A person who runs daily in a certain area, could receive information about tomorrow there will be strong sun and that just you sell a good sunscreen or clothing with UV protection.
A company that uses dynamic content is Grammarly, a writing platform that helps check spelling and eliminate errors, among many other things. Each user gets an email that tells him how many words he has written on the platform, the number of corrected errors and other information about the way he personally uses the service. It will never be the same information for two people.
2. DESIGN EMAILS THAT ARE UNDERSTOOD AT A GLANCE
The world in which we live is going at full speed, people are increasingly convinced that they have little time. An email that is too long or requires a complete read to be understood does not work.
When a subscriber opens your mail you should easily find the reason for this email and how it benefits.
- A descriptive and clear matter
- Phrases and short paragraphs
- Keyphrases highlighted in bold
- An easy to identify CTA
- Visually clean
3. ESTABLISH THE FIRST CONTACT IN LESS THAN 24 HOURS
If someone subscribed to your list, do not wait more than 24 hours to establish the first contact. Take advantage of this person has your brand fresh in mind and throws a hook.
In short, you need to have a welcome email automatized. A good message of this type will make your subscribers get even more involved and it will surely be one of the emails that shows the best performance.
This is a unique opportunity to set expectations for your new subscriber and do a good job of branding, do not waste it.
4. SEND INTERACTIVE EMAILS
A visually attractive email, with moving elements, clickable content, will have much higher CTR rates.
By interactive mail, basically, we refer to those emails that contain elements with which subscribers can interact, which change as a result of clicking or writing something.
Include a carousel of images, for example, that people can change by clicking, instead of leaving the task to an automatic gif.
In 2018 this will be the trend. More and more email companies are beginning to support coding standards that allow interactive elements, Gmail is one of them.
But remember that creating an interactive email takes time and effort, so do not do it alone because it will look nice, but because you have an objective in mind and that is the way to achieve something with your audience.
5. THE SENDER MUST BE A PERSON, NOT YOUR COMPANY
When the emails are sent by a person, the opening fees are increased. This is because it is easier to trust and establish a link with a person, with a real name, than with a company.
6. OPTIMIZE YOUR MOBILE EMAILS
People are migrating from the PC to mobile devices at high speed. Take into account that a large portion of your subscribers will read what you send them from their smartphone.
Make sure the content is responsive, that you can see it just as well on a desktop computer, on a tablet or on the small screen of a phone. Some good practices include:
- Keep the weight of the images low, some mobile devices are slower to load them.
- Your CTA buttons and links should not have at least 45 to 55 pixels, so they can be easily pressed with the thumb.
- Use responsive email templates, consider that it may be cheaper to buy a license for a site that makes them create one from scratch.
7. INVITE TO CLICK ON THE BEGINNING
Make sure to include at least one item that your subscriber can click near the beginning of your email, in the section that is visible at the moment you open it.
You can include a CTA button, a link or an image with a link. No matter what it is, it should be clear that it is possible to click.
This is particularly useful for mobile users because it saves them having to scroll too far down.
8. INCLUDES BUTTONS TO SHARE ON SOCIAL NETWORKS
The interesting information that you have just provided to your subscriber does not have to die in your inbox. You can extend your life and increase the reach of your message by including buttons for your subscribers to share content on social networks. Many templates already have these buttons.
Remember that 2018 is the year of email marketing, the competition will be close and now you have some tools to excel. Take the time to test, analyze what is getting the best results and stay in constant improvement.
If you apply these tips we would like to know how it went, leave us your comment below.
Related Resource: Reverse Email Lookup