American Mountain Guides Association, Outdoor Research and Petzl Launch Tech Video Series
Boulder, Colo. (November 23, 2016) – The American Mountain Guides Association (AMGA) is releasing a technical video series with its longtime partners Outdoor Research and Petzl. The ten-part series will feature fundamental ice and self-rescue skills.
The first installment, “Sharpening Tools,” was released November 22 and hosted on the AMGA Blog. AMGA Instructor Team Member, Patrick Ormond, who has been guiding since 2001 and instructing for the AMGA since 2015, is the series host.
Ormond will demonstrate a variety of skills ranging from placing ice screws to rappelling techniques. The videos, to be released each week, will be an on-demand resource for viewers.
“The videos showcase the AMGA’s core values of education, instruction and community,” said Dana Richardson, strategic partnership manager for AMGA. ”Even if you’re a seasoned mountaineer, these videos can be a great way to keep skills sharp, ensuring a great climbing or skiing experience. We’re grateful to leverage the knowledge and industry standard products from Outdoor Research and Petzl.”
Since its beginning, Outdoor Research has emphasized the importance of entering and returning safely from mountain experiences. This is the brand’s third collaboration with AMGA’s technical skills video series. “With each skill series, there is valuable information for all levels of climbers and skiers,” said Christian Folk, brand manager at Outdoor Research. “The AMGA, the authority on mountain hard skills, is a great partner for us to help bring these skills to life.”
“Petzl is a proud partner of AMGA and its mission to support the American mountain guiding and climbing instructor community via education and certification,” said Dave Hugar, marketing director at Petzl. “We look forward to working together to educate future generations of climbers.”
The AMGA maintains the high standards expected in American guiding and climbing instruction. They offer more than 200 internationally recognized training courses, exams and certifications designed to certify guides, climbing instructors and accredit climbing and skiing services.
About the American Mountain Guides Association
The American Mountain Guides Association (AMGA) a 501(c)(3) educational non-profit dedicated to supporting and the culture of American mountain craft. The AMGA is the premier source for training, credentials and resource stewardship for professional mountain guides and climbing instructors in the United States. For additional information, please visit amga.com.
About Outdoor Research
Outdoor Research® is Designed by Adventure®. We provide Innovation and Inspiration for the Relentless Adventurer. Based in Seattle, Outdoor Research was founded in 1981. We are dedicated to building better outdoor apparel, gloves, hats and an array of other outdoor accessories informed by real-world testing. We develop innovative, functional, bomb-proof products that are beautiful in their simplicity. We strive to provide the best value to our customers, not shareholders. We are committed to our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and skiing and snowboarding. And we’re having fun along the way. For more information, visit outdoorresearch.com.
For over 40 years, Petzl has developed innovative tools and techniques used by those who work and play in the vertical world. Today, the Petzl brand is closely associated with adventure, exploration, rescue, and many notable exploits in the worlds of rock climbing, caving, and alpinism. In the professional market, Petzl is a world leader in work at height, fire and rescue, and tactical equipment and techniques. A family-owned business, Petzl is committed not only to quality and innovation, but also to giving back to the communities that have made us so successful. For more information, visit petzl.com.
Verde Brand Communications