The term viral refers to the viral phenomena of objects or patterns that are capable of replicating themselves onto other objects, or convert these objects into actual copies of themselves upon exposure. This term was coined relative to the method of propagation shown in physical viruses. The term is now synonymous with the way information, trends, content and news moves and spreads throughout the online population.
This form of content sharing has been increasing as the generation of technology grows older, fueled by the rapid assimilation of social media into their lives; Facebook, Instagram, Twitter, Tumblr, the list goes on, and they all play an integral role in the spread of the aptly named 'viral' content.
The beauty of viral media is that often, it is posts that were never intended to gain fame that end up spreading like wildfire, a kind act a stranger did for someone who thanked them with a Facebook post, an Instagram picture with an unintentional comical occurrence in the background. However, there are many who have recognized how to create viral content for the benefit of their business. So what does this mean for people who want to utilize this incredibly powerful tool as a form as marketing? Well, there is two assumptions that can be made; there is a formula to creating a viral post and if done correctly it WILL generate income.
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