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Balega Introduces Silver Technology in a new Compression Fit Performance Running Sock

Balega Introduces Silver Technology in a new Compression Fit Performance Running Sock

Balega Introduces Silver Technology in a new Compression Fit Performance Running Sock

New Silver sock is designed for technical performance and offers Balega's most compression-like sock fit to date

Durham, N.C. (November 29, 2016) Balega International, a leading performance sock brand in the run and outdoor specialty market, debuts its brand new Silver sock (MSRP $15.00 USD), encapsulating Silver ions for lasting antibacterial properties and performance. With its super charged fit, Balega introduces its most compression-like sock to date, providing stability and control in every stride.

This Silver antimicrobial treatment has been encapsulated in Balega’s Drynamix Moisture management yarn to provide an optimum healthy foot environment that’s odor free. The innovation behind Balega’s Silver sock defies traditional footwear technology while providing ultimate comfort and a superior fit and feel.

“We are very excited to introduce the Silver as the new pinnacle sock on the market. The technology captured in this sock speaks to the athlete who relies on the highest quality fibers and performance when training,” said Tanya Pictor, VP of Marketing of Implus Specialty. “The construction behind our sock design work is similar to the way running shoes are designed; lock in the heel, lock in the mid-foot but allow toes to move freely.”

The Silver sock uses a combination of different elastane modulus yarns and different knitting tensions to create a more compressive fit and arch support without constricting blood flow or bio-mechanical movement. The innovative construction of the Silver provides a more structured fit around the arch and has more grip for quicker pick-up than any of Balega’s other sock styles. Enjoy Balega’s trademark hand-linked toe box for seamless comfort in minimizing exposure to sheer friction blisters and an extra deep heel pocket, ensuring your sock does not slip down.

The Silver sock has a no-show length and comes in six unique colorways: Mild Grey/Neon Lime, White/Grey, Black/Carbon, White/Ink, Mild Grey/Aqua and White/Wildberry. The Silver will hit retail stores February 1, 2017 and can be purchased from your local specialty retailer or online at balega.com.

For more information on the brand or these socks specifically, please visit balega.com.

About Balega International


A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.

Media Contact:
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
970-259-3555