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Balega

Balega Unveils Fresh New Designs and Colorways in Leading Collections for Spring 2017

Women’s Enduro, Ultralight and Blister Resist collections evolve with series of new colors while maintaining unparalleled technical performance features 

Media Contact
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
970-259-3555

Durham, N.C. (January 5, 2017)Balega International, a leading sock brand in the run and outdoor specialty market, continues to expand its Enduro, Ultralight and Blister Resist collections with new colorways designed for everyday use with underlying technical performance. All updated styles will be available for Spring 2017.

“Balega is committed to providing athletes with a sock that’s built to last and perform, while also highly considering design,” said Tanya Pictor, VP of marketing of Implus Specialty. “We are very excited to introduce stylish and fun colors to these lines, providing bright and colorful options to our fans without changing what makes these sock so popular.”

Providing harmony in the fit and feel, Balega socks are founded upon research, design, technical excellence and durability. Runners will feel the difference right away with the high level of cushioning the Women’s Enduro No Show (MSRP $12) offers. The breathable mesh ventilation panel help keep feet dry and comfortable while also fighting blisters with its no-slip heel tab and seamless toe box.

The Women’s Enduro sock is offered in three new designs and colorways including: Midgrey/Sherbet Pink; Pinkberry/Lilac; and White/Aqua. These socks feature unique color blocking and pattern designs throughout the bottom of the socks in strategically placed locations to showcase the ventilation panels.

Balega’s popular Ultralight No Show socks (MSRP: $12.00) will debut in five new color options including: Aqua; Watermelon; Cool Blue; Mid Grey; and White/Neon Yellow/Royal. The Ultralight socks are made from ultrafine Hi-Tech performance yarns on a high needle count-knitting machine to create the sheerest, lightest sock on the planet, while still providing the necessary protection.

The Blister Resist No Show (MSRP: $13.00) and Quarter (MSRP: $15.00) length socks also will be offered in a new Chocolate colorway. The Blister Resist offers a combination of Drynamix and mohair wool yarns, blending nature and technology, which work to eliminate the risk of sheer friction blisters.

Balega’s new Spring 2017 socks will hit retail stores February 1, 2017 and are available at your local specialty retailer or online at balega.com.

For more information on the brand or these socks specifically, please visit balega.com.

About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.

Women's Enduro No Show, Midgrey/Sherbet Pink
Ultralight No Show, Mid Grey
Blister Resist No Show, Chocolate