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Balega

Balega Evolves its Iconic, Mid-Weight Enduro V-Tech Performance Sock for Fall 2018

Media Contact:

Jade Eaton

Verde Brand Communications

jade@verdepr.com

317.460.3464


Durham, N.C. (July 19, 2018) – Balega International, a leading performance sock brand in the run specialty market, debuts updates to its innovative and iconic mid-weight Enduro V-Tech collection for Fall 2018 with improved fit and new elastane in all three styles – the Low Cut (MSRP: $13 USD), Quarter (MSRP: $14 USD) and Crew (MSRP: $15 USD).


One of the original sock models of the Balega collection, the Enduro remains a top seller. The Enduro is defined by Balega’s V-Tech Arch Support System, which creates the ultimate performance fit. The high-performance elastane and pressure-free grip system ensure a secure hold while allowing your toes room to move.


“Each pair of Balega socks is designed for a specific purpose,” explained Tanya Pictor, Vice President of Balega and FuelBelt Marketing. “The Enduro is one of the most well rounded socks that we have created because it is a mid-weight, medium cushion sock that offers support, comfort, and lightweight benefits to the runner. With our enhanced V-Tech Arch Support System, the Enduro socks are made to have a revolutionary contoured fit around the mid arch, leaving your toes complete freedom to move.”


Balega’s Enduro running sock offers enhanced compression bands on the top of the sock for structure and support and feature Balega’s proprietary Drynamix® wicking fibers and ventilation panels for moisture wicking. A reinforced, extra deep heel pocket and a pressure-free grip system provides a secure hold. The sock’s sensitive rib top keeps the sock securely in place which eliminates pressure marks, and midweight protective cushioning offers a high performance plush under-sole cushion to help protect feet while eliminating extra weight. Unique to all Balega products, these socks feature a hand-linked toe closure system for a seamless, non-irritating fit.


These new Enduro styles will hit retail stores September 1. For more information and to locate a Balega dealer near you, please visit Balega.com.


About Balega International


A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.


About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.