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What Hiring Managers won't admit they do and how you can prepare

You crafted a typo-free resume that makes you sound like a first class do-er. You personalized an email that is perfectly concise, informative; shows your interest, and; may even have a touch of humor to highlight your lighter side. Here's one thing that happens when that email is opened: *Officially speaking*: Hiring managers will claim that they're reviewing your submission for fit with the job description. They'll take into account your experience, responsibilities assumed, successes, and even the resume formatting. *Unofficially speaking*: After giving some thought to the previously mentioned considerations, the following keystrokes are entered into the hiring manager's computer: *G O O G L E . C O M [enter]* *[Y O U R N A M E] [enter]* *[image: Google my name.png]* It's been awhile since you've Google'd your name? STOP! Before you do that: What do you think the Search Engine Results Page (SERP) will show*? More importantly: What can you do about it? Here are some tips to help you take control of your online reputation: - If the results show pages that you can modify, obviously the first step is to modify them to fit your purpose. They already index highly in search, so this should be easy. - If you cannot modify the returned pages, such as a 3rd party news article naming you as the recipient of a misdemeanor, for example, you may attempt to push that result off of the first page. Here's how: Search engines love social platforms like Facebook, LinkedIn and Twitter. Those profiles will likely be the first results returned. Make sure those descriptions are up to date and put your best foot forward. If you don't have a profile on some of the more common social sites, create one. - If you have social profiles set up, review what others can see of your profile, and give consideration to removing questionable and viewable content that may have been posted when you just weren't being you. - Consider the position you're applying for. Ensure that your profiles or other results don't conflict with that messaging. If you've told an employer in your cover letter that you're "all about photography", they would expect to see something to that effect online from organizations that you affiliate with, an instragram account with your work or a site you've created with your photographs. - Unfortunately, for some jobs it may not be as easy as making your Facebook account private and calling it good. If you're applying for a position that requires social media or marketing skills, for example, having a private profile can provoke questions. All of this inevitably leads to the conclusion that living a clean life and not posting questionable content on the front-end is much easier than having to fix these things later since the web rarely forgets. However, at a minimum, it's best to be aware that your prospective employer has likely tried to learn a bit about you online. That could be a quick scan of page one of Google's SERP, or it may extend to searches of images you're tagged in, or even; searching your address on Google Street to get a view of your home. Being armed with that information helps you to prepare for questions that may arise up in your interview. *When searching your name in Google, to receive search results that are not tailored specifically to you it's best to depersonalize your search results . #bootstrapped #news