*From the team at SalesForce.com
Your customers, on average, look at nearly a dozen pieces of content before
finalizing a purchase. They would rather check out content than look at ads
when learning about a company and its offerings. This demand keeps
marketers busy—88% of B2B companies are turning to content marketing to
supplement their sales efforts.
Marketers know the importance of content marketing. But for it to be most
effective, content marketing needs to be a priority for both marketing and
sales. Since the top goal for content marketing is lead generation, your
sales team should be invested in what content is produced. Salespeople can
use content to personalize their approach and meet prospects where they are
in the buying process, and when salespeople use social media, 78% of them
outperform their peers who aren’t on social media.
Sales and marketing are both necessary for content marketing to be
successful, and salespeople play a critical role as brand ambassadors. When
sales and marketing work together to create and distribute content, both
the company’s culture and bottom line benefit.
[image: CM IG.jpg]