Instagram took a page form its parent company's book this week. Following Facebook's lead, Instagram added an algorithm that determines what photos you will or will not see from people and brands you follow. More importantly: *As a business using Instagram, not all of the photos you publish will be seen by your followers.* Instagram claims
“...you often don’t see the posts you might care about the most. To improve
your experience, your feed will soon be ordered to show the moments we
believe you will care about the most.”
The obvious reason for the change is to increase the monetization ability
for the photo-sharing platform. Businesses, brands and influencers wanting
to reach more people with their content will be give the opportunity to pay
for that visibility.
We'll likely see less: "Follow Bootstrapped
on Instagram" in the future as
publishers look for other opportunities to reach their own audiences.