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What your business should know about Instagram's new algorithm

Instagram took a page form its parent company's book this week. Following Facebook's lead, Instagram added an algorithm that determines what photos you will or will not see from people and brands you follow. More importantly: *As a business using Instagram, not all of the photos you publish will be seen by your followers.* Instagram claims : “...you often don’t see the posts you might care about the most. To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.” The obvious reason for the change is to increase the monetization ability for the photo-sharing platform. Businesses, brands and influencers wanting to reach more people with their content will be give the opportunity to pay for that visibility. We'll likely see less: "Follow Bootstrapped on Instagram" in the future as publishers look for other opportunities to reach their own audiences. #bootstrapped #news