PETA reports that Sierra Trading Post is going fur-free

Cheyenne-based online and brick-and-mortar retailer Sierra Trading Post has reportedly gone fur-free in it's product offering according to a recent People for the Ethical Treatment of Animals (PETA) announcement. Previously a privately-owned Wyoming business: Sierra Trading Post operates 8 retail store locations, with 2 of those in Wyoming (Cheyenne, Cody) and was purchased in December of 2012 by TJ Maxx (NYSE: TJX ). [image: IMG_9887.JPG] Bootstrapped has contacted Sierra Trading Post, but have received no comment confirming or denying PETA's report. [image: IMG_9881.JPG] source #bootstrapped #news