Cheyenne-based online and brick-and-mortar retailer Sierra Trading Post
has reportedly gone fur-free in it's
product offering according to a recent People for the Ethical Treatment of
Animals (PETA) announcement.
Previously a privately-owned Wyoming business: Sierra Trading Post operates
8 retail store locations, with 2 of those in Wyoming (Cheyenne, Cody) and
was purchased in December of 2012 by TJ Maxx (NYSE: TJX
Bootstrapped has contacted Sierra Trading Post, but have received no
comment confirming or denying PETA's report.