10 Key points from the 213 insight-filled slides of 2016 Internet Trends

Each year Kleiner Perkins partner Mary Meeker publishes her analysis of the most important trends for the state of technology. It's a global perspective that we've taken the time to distill down and localize for the Wyoming business person. Here are a few relevant points drawn from Meeker's compilation. 1) Digital advertising continues to see double digit growth with desktop only platforms starting to level out. The majority of the growth is from mobile platforms. [image: Screen Shot 2016-06-02 at 11.15.08 AM.png] 2) Advertisers are still spending too much money on legacy/traditional media and not enough of mobile as measured by how much time people spend on these platforms. [image: Screen Shot 2016-06-02 at 11.15.32 AM.png] 3) Ecommerce's growth curve not slowing as a percentage of all retail sales. [image: Screen Shot 2016-06-02 at 11.31.43 AM.png] 4) Video is growing dramatically, but video ads are expensive and not always effective. 5) Visual is the most powerful content, especially for Millennial and Gen Z consumers. Your brand should write less and use more imagery. [image: Screen Shot 2016-06-02 at 11.37.12 AM.png] 6) Businesses employing messaging platforms (e.g., Facebook Messenger, WeChat) as newer generations prefer these communication channels. [image: Screen Shot 2016-06-02 at 11.41.37 AM.png] 7) "Let's make an app!" Consider that 80% of mobile usage centers around 3 apps. Will your app get more usage than email, facebook or instagram, for example? 8) Interfacing with computers is moving to voice and away from keyboards. 9) Self-driving cars, trucks and fleets are coming. They're here! #MassiveDisruption 10) Sensors and data measurement getting into all aspects of our day. As a business that markets products and services, measuring the impact of that marketing is becoming more critical. YOUTUBE To view the entire slide deck, click here . #bootstrapped #news