After more than two decades selling advertising on behalf of the nation’s biggest newspaper publishers, the Newspaper National Network
is closed up shop at the end June, the organization
Explaining the decision, David Chavern, president and CEO of the Newspaper
Association of America, which is a partial owner of the NNN, stated: “The
partners felt the need to invest in an alternative go to market strategy,
focused on emerging digital opportunities and ROP [run of paper]
advertising, rather than significant capital investments in NNN at this
Founded by a consortium of newspaper publishers in 1994, when the Internet
was in its infancy and print newspapers still dominated news consumption,
NNN provided a crucial service for publishers, media agencies and brands by
enabling advertisers to execute national ad campaigns across multiple
publishers, eliminating the need to make each buy separately.
At the time of its demise, NNN is owned by 20 newspaper publishers, as well
as the NAA. Over the years, the NNN claims to have generated around $3
billion in ad sales for newspapers through national ad sales.
The newspaper industry continues to operate under duress, challenged by the
decline of print circulation and advertising revenue, as well as slow
digital ad growth that has mostly failed to offset these drops.