Local entrepreneur hopes to take his "naughty fruits" from the streets Jackson to the mainstream

(Jackson, Wyo.) - "In 2013, my father had undergone his 3rd back operation, replacing protruding and worn down lower back disks. Three months prior, my mother left her job because of unfair wages. With the reality of medical bills and only having my mother’s limited income to rely on, the road ahead was looking pretty tough. I decided to come home and try to find a way to lessen their load and seek out my own peace of mind in the process. Giving back to my parents who had sacrificed and given me so much is one of the things that continues to motivate me," said Juan Morales, local entrepreneur and founder of Naughty Fruits on his Kickstarter page. As long time residents of this area, Morales along with his parents Horacio and Rosa Morales, began selling Tamales and shaved ice at the local Jackson Farmer's Market and People's Market. [image: Inline image 1] *Horacio and Rosa Morales Serving Shaved Ice & Tamales. h/t Naughty Fruit / Pitchengine Communities* After learning sales and food service from his family, and business from the ESDES School of Business in Lyon, France, Morales set out on his own path. "I was fed up with the lack of healthy fruit snack options around. Chips, candy bars, unsavory treats, etc. weren't cutting it so I took the liberty to research my own dehydrating methods," he said. "Going back to the basics of food processing was my focus, I began to play with spices to enhance the flavor of my snacks. Curiosity got the best of me, so I began to share with others and it was became apparent that it was an addictive and sought out treat. I then realized if I blend Super Herbs with the Spice Blends I could add a health factor to the snack providing a medicinal element." Morales is now taking his healthy creations to the next level. He has started a Kickstarter page to raise $10,000 to take his business to the next level. As of 2 p.m. on December 10, Morales had reached $2,742 pledged of his $10,000 goal with 54 backers. "It takes one person to create a small change in our community, but it takes a village to make the difference," said Morales. Check out the full Naughty Fruit Kickstarter page here . *Feature Photo: Juan Morales. h/t Juan Morales / Pitchengine Communities* #buckrail #news