An Interactive Wild West Experience... New to a Toy Store Right Here in Jackson

(Jackson, Wyo.) - The Jackson Hole Toy Store has always focused on giving a hands-on interactive experience to kids in the shop, but their new renovation has taken that concept a huge leap further... Owner Corey Cook initially opened the Jackson Hole Toy Store over on Scott Lane, where it focused on consignment toys and clothing for kids. Since then, it has evolved tremendously -- it has moved into downtown Jackson and completely reinvented itself. Now, much more than a toy store, the Jackson Hole Toy Store is an interactive Wild West adventure for kids and adults alike. Of course, you can shop, but you can also bring the kids for a fun shootout experience. [image: Inline image 1] "What we wanted to do is create a more interactive experience for kids," said Cook. The store features several facades, including a bank, a saloon, an undertaker and other old west-themed storefronts. Each storefront has several targets on it next to bottles, cans, moose, bison, chickens, gophers and much more. Kids and adults can come into the store, purchase a gun with 100 "rounds" of ammo and play the interactive game, which displays points on a screen. Every time a target is hit, the item either moves, talks or plays music. For example, when a person hits the bison, it turns and talks to the moose. When a person hits the chicken, it lays an egg. When a bottle is hit, it "breaks." Get a better idea of how it works in this short video: "We are the only place in the world that has a wireless system like this," said Cook. "There are 40 targets around the store so the kids can get that Wild West experience." The interactive experience was developed by a company called Daniels Wood Land, which creates treehouse and playhouse kits as well as does work for Disney. This is the first time that the company has built a wireless experience like this. "We get people from all over who come to town for Yellowstone and the Wild West, but it seems like Jackson is losing a lot of its Wild West feel," said Cook. "We have galleries and restaurants, so you get all these kids that want something more. They want to touch and feel things, but a lot of the shops here are hands off." [image: Inline image 2] "We want to create a memory for these kids," he added. Cook has future plans to add more facades, get badges for kids who get a certain number of points and to add a photo booth. The Jackson Hole Toy Store is located at 165 Center Street, right off of the Town Square in Jackson. More information is at *Feature Photo: Jackson Hole Toy Store owner Corey Cook. Pitchengine Communities* #buckrail #news