The internet moves at lightening pace - and so do the demands and expectations of users. So also the technology they require to browse the web.
At the forefront of that technology are developers, marketing teams, technicians, content creators, analysts and more. These industries experience high turnover - at least in part - because of the ever changing landscape of the web.
Fast growth business are spending more and more on digital expertise each year i order to compete. Along with that competition at the corporate level, we have seen an equal level of competition at the employment level.
These positions re highly sought after and only those who are constantly developing their skills are likely to rise above their peers. Expertise at both corporate and personal level matters in marketing now more than ever before.
Search marketing teams, developers and customer acquisition strategists who do not maintain their skill development find themselves left behind - or unemployed - in favour of those who are continuing their professional development.
One of the more positive industry responses to the rapid nature of change on the web has been the emergence of professional conferences and training seminars.
Some great examples include Skill Paths’ social media marketing conferences whose conferences showcase high profile industry experts and quality training in social media marketing.
Another would be UX Design Conferences like EuroIA 2017 later this month.
These conferences are not only a marketing tool for the hosts, but also provide attendees with a great deal of opportunity to grow and learn in the digital marketplace.
For those not able to attend conferences in the west, there is plenty of expert training to be had online. From Webinars to e-learning centres, those in marketing, and even small business practise can find almost every kind of training available.
Search marketers, are providing more and more sophisticated and purposeful training to both business and the search marketing industry. Those who were once hobbyists have become full stage enterprises providing quality marketing and SEO training.
Given Google’s absolute dominance in search and advertising, SEO is of particular importance.
We have seen rapid changes over the last 5 years. Changes so rapid that many businesses - and marketing agencies - have simply had to fold.
Those that have remained have taken the juvenile practices of the early SEO outfits and developed truly professional marketing strategies - along with the much needed training and implementation.
The Invisalinks Method, a unique, industry niche search marketing strategy taught in the Invisalinks SEO course, is a good example of a systematic, post-penguin link building strategy designed to support long term marketing goals for the dental industry.
Brian Dean of Backlinko is another example of taking the basics of search marketing and keeping ahead of the curve with an ever-increasing range of marketing strategies for professional link builders.
HubSpot, Brian Gardiner and Neil Patel, are all examples of the fine tuning and growth in the content marketing niche.
Growing your brand is no longer a simple matter of a flash sale. Smart marketing requires diligence and dedication. The same thing is true for online business and those trying to corner their own share of the market or a piece of Google’s organic search results.
Marketing is about building relationships and developing the skills to not only build those relationships, but satisfy the demands of any given digital industry.
Whether is it developing the requisite skills to cultivate loyalty, provide marketing analysis or introduce new systematic approaches to technical search engine optimization, the internet is now demanding a skill - and not thrill based economy.
Basically, if you want to succeed in marketing - whether as a business owner as a marketing agency or consultant, it’s either skill up or go home.
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