Business As Usual

3 Benefits of SMS Marketing for Jewelers

SMS marketing can help with your jewelry promotion if you know the rules of the game. Then, every marketing or advertising campaign is done in the same manner.

You will find jewelers sending promotional text messages with benefits and integrating SMS marketing into their marketing plan while other jewelers opt for SEO or social media promotion.

For the best results, you need to have a foolproof SMS marketing strategy for your jewelry store. You need to send marketing messages that pique audience interest, especially women buyers. Taking it as a side activity will not do you much good.

Today, 89 percent of consumers use their high-end phones to shop, be it fashion garments or online jewelry. It means that you have a broad and varied audience who could become your loyal patrons.

According to an article published on, text-based mobile marketing could become your business’s dominant strategy this year. It will take your jewelry brand to another level if you know the ins-and-outs of SMS marketing. We are living in the mobile age and connected to our smart devices most of the time.

Studies show that people check their smartphones 80 times a day approximately. Therefore, most businesses, including jewelry stores, target prospects with smartphones, and the rate of text-based marketing is about 82 percent. So SMS marketing has many benefits for your jewelry business.

Here are three essential rewards of the same:

1. Jewelry news, updates, and style tips 

Text-based marketing is not only about sales and profits; it means enhancing your brand awareness.

Your jewelry store can build credibility and trust to make buyers opt for your necklaces, rings, earrings, bracelets, and more. Gold or diamond jewelry is expensive, and therefore, women will choose a brand that is trustworthy and sells quality products.

Though many jewelers send emails, this is not an effective strategy. The opening, as well as response time for emails, is very low. That is because modern women are employed and busy in their jobs.

They do not have the time to open emails and read. Moreover, many mailers land into the spam box of the recipients.

SMS marketing is the best way to connect to women buyers and inspire them to purchase jewelry from your store.

Text messages are opened and read instantly and boost click-through rates. Your targeted audience can get news, updates, and style tips through short messages. Make sure you keep the language simple and sentences short.

Highlight the benefits of buying necklaces or earrings from your store. Use a URL shortener to accommodate more style tips and jewelry information in your text-based promotions.

2. Powerful CTAs

Call-to-actions (CTAs) improve customer engagement in your SMS campaign to boost jewelry sales. You want to grab the attention of women looking for fashion rings, necklaces, or bracelets, engage with your text-based messages, and take some action.

Therefore, include a compelling call-to-action in your SMS campaign. If you ask a female shopper to show or forward the message to her friends and family for a reward, it is the ideal way to engage them in your promotional message.

The text can run as, “Forward this text to your family or friends for a flat 15 percent discount on the making charge.” Besides, numerous SMS API platforms will make your campaign easygoing and hassle-free.

You may not have so much space in your SMS to include all jewelry information. You have a limitation regarding characters.

Therefore, integrate a line “Click here” to take jewelry buyers to your website where she browses your range of rings, necklaces, bracelets, and so on.

You are launching a new necklace design and want to be the talk of the town. You can include a video or URL about the event to your jewelry website, where buyers will find more details. 

Incentivize your audience with some gifts or prizes to pique their interest. Ask your shoppers to partake in a contest and win some exciting goodies from your jewelry brand.

When it comes to SMS campaigns, they are useful in reminding potential buyers of your brand and increase traffic, conversions, leads, and sales.

The Buy Now button is the most robust call-to-action or CTA you can use in your jewelry SMS marketing. Then, add this CTA for targeted messages. If you know that some elite women clients regularly shop for specific jewelry designs, you can send out a promotional message with the Buy Now CTA.

It will make these shoppers add the jewelry to their cart easily.

3. Offer and promotions

If you have rings, necklaces, earrings, bracelets, and other jewelry pieces available for immediate sale, SMS marketing is your best bet. You can send out messages highlighting offers, deals, promotions, and discounts. It will help both online and store sales.

When you want to boost website sales, send out messages with a mobile-friendly URL that connects women shoppers to your online catalog. It will help them order products and add to their shopping cart from the comfort of their home or office.

They can do all such transactions on their smartphones. On the contrary, if you want to increase your store sales, include a voucher code in your mobile text messages that buyers can redeem when buying from your physical store. The strategy is beneficial for jewelers dealing with bespoke jewelry.

Create proper text messages that generate leads and sales. Your message can run as, “Dear Sophie, do not miss our Thanksgiving sale. Avail 15 percent discount for a limited period on all jewelry orders above $500. Visit to browse our stunning designs now.”

This is how SMS marketing messages can pique audience interest with offers and promotions. These offers and deals work better during the festive season like Thanksgiving or Mother’s Day.

You can also write messages to boost your in-store sales. The message may run like, “Dear Sophie, Visit our Jewelry Store at 5, High Street, CA this Thanksgiving season to shop from our exclusive jewelry designs and make. Buy now to avail a flat 15 percent discount for orders above $500.”


Now that you know about the benefits of SMS marketing for your jewelry store, implement them to boost online and in-store sales.