Costa Sunglasses Partners with Backbone Media
DAYTONA BEACH, Fla. (October 31, 2016) – Costa del Mar, the leader in polarized sunglasses, today announces Backbone Media as its communications agency of record. The Colorado-based agency will partner with Costa for public relations for its core fishing initiatives and media planning and buying for angling and optical trade in North America.
“Backbone Media’s experience with top-tier brands in the fishing category, coupled with its passion for the outdoors, will provide us with a fresh approach to connect with today’s anglers and even broaden our appeal with new ones,” said Bud Hanson, group leader, fishing communities at Costa.
Costa was born on Florida’s waters in 1983 by a group of fishermen who realized the caliber of their sunglasses did not match the demands of their expeditions. More than three decades later, Costa’s mission remains the same: to create the clearest sunglasses on the planet for life’s great adventures. With a passion for the water that inspired its inception, Costa also focuses on numerous conservation efforts that strive to protect our waterways.
“Costa is a natural fit for Backbone, and we appreciate the brand’s genuine and authentic connection to fishing, the outdoors and conservation efforts,” said Greg Williams, media director and partner at Backbone Media. “We look forward to helping Costa expand geographically, building awareness beyond their fishing markets, and spending some time on the water together.”
As the leading manufacturer of the world's clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983.
About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 19 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.