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How to Use AI in Digital Marketing

Artificial Intelligence technology continues to evolve and undoubtedly shape a new future for businesses.


The more we know about it, the more we can use it to enhance our business processes, simplify and automate tasks, and save time. It’s no wonder the market value of AI is expected to hit $267 billion by 2027.


But not only is AI transforming the way we do business in general, but its impact is also visible in digital marketing as well. In fact, this is certainly one of the fields where AI is expected to become indispensable in the near future. 


Artificial intelligence primarily changes how businesses connect with their target audience in terms of digital marketing. 


Big brands are already using AI to offer their customers a more personalized shopping experience and others are following in their footsteps. 


This post delves deeper into how you can implement AI in your digital marketing strategy to boost your business.


Personalized Content


One of the best examples of AI in digital marketing strategy is the ability to show users personalized content or the type of content they actually want to see. AI tools can collect invaluable data in terms of consumer spending habits and preferences.


This allows brands to customize the content a user sees and offer products they’re interested in. This saves a ton of time and effort since AI can quickly process vast amounts of data and make marketers’ jobs that much easier.


Chatbots


Another brilliant example of AI in digital marketing is AI chatbots. It’s not a secret that customer experience can make or break a business which prompts brands to work harder on improving customer experience and boosting customer retention.


However, with a limited budget and understaffed teams, businesses struggle to meet these demands. On the other hand, customers resent waiting and want a quick solution to their problem.

This is where chatbots have a crucial role. Thanks to machine learning and language processing, conversational chatbots can answer users’ questions instantly and provide support without waiting time. Moreover, chatbots work non-stop, 24/7, and don’t need breaks. 


This allows you to automate tasks and let human agents devote their time to more pressing queries where human assistance is necessary. 


Improved user experience reflects positively on your brand and leads to more conversions and overall success.


Email Marketing


Email marketing is still very much alive but AI has made it more efficient. Instead of wasting a lot of time on an email campaign without clear targets, AI enables marketers to optimize the whole strategy and send tailored emails to users.


Much like with personalized content, AI-powered tools analyze human behavior enabling you to send relevant emails to your audience. Your audience can receive personalized recommendations of products based on their behavior allowing you to make the most out of your email marketing efforts.


Content Creation


The saying that content is king is still valid and high-quality content is in demand more than ever. However, delivering high-quality content on a regular basis can be difficult if you don’t have enough professional writers at your disposal or work on a tight budget.


Content creation is an essential part of digital marketing but it requires both time and great effort, hence it’s often a challenge for businesses.


AI helps solve this problem at least partially thanks to content creation tools. Whether you need long-form or short-form content, these tools will generate meaningful, informative, relevant content that your audience will appreciate. 


Of course, AI-powered content creation tools still might require some editing by an actual human, but it definitely shortens the time needed to deliver a polished piece of writing. 


Final Word


While many might still be reluctant to embrace AI, machine learning has undoubtedly shown us how to be more efficient and save time by automating business processes.


Better conversion rates, more traffic, and increased revenue are some of the major benefits we can have by implementing Artificial Intelligence in our digital marketing strategies.


With so many marketers already using AI and achieving fascinating results, AI-powered tools are quickly becoming a standard in the business world.