Why and How to Use Video Marketing
We’re in the 21st century and nowadays everything relies on video everything. So, video marketing is not an exception. It’s user friendly, easy to access and it engages even the laziest buyer. Besides, more and more people prefer on line shopping rather than going outside and losing time. Through video campaigns you can reach basically everybody from teenagers to business owners and even grannies. So why not choosing this easy and very popular solution, when we all lost interest in flyers, brochures, banners and so on. Plus, a video can be a fun and interactive way to present a product or whatever else that is that you want to present. And it sticks to people’s minds. We’ll show you why and how to do it in what follows.
Why video and not something else?
As said previously, videos are the most popular form of informing yourself about something. Plus, most people take 90% of information through visual and auditive stimuli, so why not combining the 2 in the most creative way. Through videos you could reach the most targets, because nowadays video ads are all over the internet. In addition, consumers like it, it’s entertaining end very easy to understand and interiorise. It can also return a lot of the investments because of that. Videos are a very accessible information channel both to watch and to create. There are a lot of apps that can help you with that for free or even build them without having any effort from you. Of course, if you what to do it on a professional level, you should work with a persona that is specialised on it.
Google also likes videos and you’re most likely to have your website listed higher on the search engine if you have at least one video. Now that YouTube is part of it, everything is influenced by that. Recent studies also show that 90% of the users watch more videos on their phones. And since the number of mobile phone users rises, so will your rating if you decide to use video marketing.
You can be creative and put your imagination at work (or your team). You can use this promoting style for any kind of product you’re selling or any kind of content you have. You can even explain something in a video or you can choose to make it funny, serious or playful. If you want to explain something difficult and complex, animated videos are your answer, because there are times when texts or live action cannot truly show what it means and how it works.
Videos are also the most shared form of content on the internet and especially on social media, studies show. Also, users share the videos that they like based on emotions, not necessarily on facts.
Video types and formats
There are plenty of ways of making a video from which you can choose: explanatory, interviews, reviews, vlogs, live videos, animations and so on. First of all, you have to decide what kind of video you need and what for. If you don’t know how, the experts from New Evolution Video Production can help you make the right decision.
But before that, you should have a few information about every type. For example, the explanatory one can help you if you want to educate your target group about something, either it’s a product, an idea, a concept or whatever you want to promote. You can do it by simply talk about it in front of the camera, by animated videos or by staging something. It can be a direct information or something that the audience can catch from the context.
Then there’s the interview, which you can use instead of a written review. You can ask questions from behind the camera, in front of the camera or just let someone talk freely about whatever that is that you want to show on the internet. If you really want to step up your game, you can invite a public figure or a social media influencer and engage them in a conversation about your topic of interest, so that you can reach people easier and enlarge your target maybe. And speaking of influencers, you can always ask them to make a review of your product in their vlogs. It’s a very effective marketing strategy. You can even name them brand ambassadors and even make them your collaborators in some marketing campaigns.
Also, you have the option to use live video if you want to get closer to your customers. It gets on more personal level, especially if they can relate to whatever your message is in what you’re presenting them.
Tips and tricks for successful video marketing campaigns
There are some things you have to take into consideration if you want your marketing strategy to be successful. For instance, what type of videos you should post and where, how long they should be and how personal or formal are some issues you have to think of before starting your campaign. You can find a lot of information about how to optimize your reach to the consumers from a basic to an advanced level. For example, if you post a video on YouTube it should be about 2 minutes, on Instagram about 30 seconds to 1 minute, on Twitter 45 seconds and on Facebook 1 minute. These are rules based on observations and studies made on social media by now.
In addition to that you should make sure that you include captions for auto play and try not to scare your buyers, so offer them the choice to have sound or not. Follow and increase your SEO by including key words in descriptions and suggestive titles. Videos are considered quality content and easy to follow and digest, because you can both hear and see them. Step up your game and be competitive, stand out of the crowd. The sky is the limit. You can do whatever you want and fits your product.