Learn the steps you need to take before launching a website
So, you’re on the point of launching your newly redesigned website. The site features a modern, streamlined, design, not to mention improved functionality. It’s exciting and you have a good reason to be proud. Investing in a website redesign is a huge deal. You wish to see measurable results in your leads or sales, and in customer satisfaction. You’re about to unveil a completely new look for your brand and you’ve got everything in place to ensure a successful launch. Do you, really? Before launching the site, there are certain things you must do in order to be successful. Here is a checklist to follow when debuting your new website.
Proofread the content on your site
Before an online platform can convert prospects into customers, visitors have to read the content. Maybe you think that nobody will read your website content. Just so you know, readers read on the web to determine if a site is good or bad. And they judge by grammar and spelling mistakes. Poor grammar and spelling are damaging to your company’s brand and credibility. People won’t even consider making a purchase if they spot too many writing mistakes. Look for errors in the article text and headlines, throughout navigation, call-to-action buttons, forms, and so on.
For a certain cost, a proofreading service will take on the task. More precisely, the professionals will correct production errors of text. This includes website content, document, and any written piece of work that you’ve crafted. For smaller businesses, these resources aren’t always available. Just like you need a team of people to manage Web development, you need a team of people to check the copy. Launching a website without making sure that the copy is bright and tight is like buying a car without checking what’s under the hood.
You’ve built the website and proofread all the content, including the contact information. Your job is only half done. Prior to taking your site live, conduct a series of tests to ensure proper functionality. Maybe your newly redesigned website displays and acts differently on other computers. The interface, along with the functions of the online platform, should be tested by real users. This is called user testing. Real users can provide valuable insights regarding the product. If they’re able to complete the given tasks successfully, it means that there aren’t any issues with the site.
In terms of usability testing, this is what you need to do:
1. Find volunteers willing to lend a helping hand.
2. Give them specific tasks to achieve on the website.
3. Fix parts of the site that are broken and improve user’s experience.
Knowledge is power. Thanks to user testing, you know exactly what to do to make a positive impact on the UX design. Again, if your assumptions are correct, you don’t have to re-evaluate your design decisions.
Submit the website to Google
If the biggest search engine in the world doesn’t know your Webpage exists, your chances of ranking are low, if not impossible. Submit your site to Google and help them find the changed pages faster. Let the search engine know where you’ve made adjustments. Submit a sitemap from the Google Search Console. All you have to do is to select your website, click on Sitemaps, remove the outdated sitemap.xml, and add a new one. There’s no reason to worry if you don’t immediately see a green checkmark. It may take a couple of hours until you see the sitemap on the screen.
Indexing can take anywhere from a few hours to a couple of weeks. This is precisely why you should actively monitor the status of your indexing request. Since you’re updating critical content, it’s highly necessary to submit an updated sitemap. Google re-crawls Webpages quite often, but you don’t want to take your chances. Submit your website to Google and be sure that your content shows up in the search engine results. Since it adds value to your visitors, there’s no reason why you should do it.
Don’t launch before the big event
A conference offers the exposure that your new site needs to be successful. Plan the event some time in advance. For a big event, planning usually starts one year in advance. When you’ve covered the basics like who, what, when, where, and why, you can move on to more important things. If you’re ready to start arranging that conference, follow these steps.
Decide on a budget
Estimate your expenses and take a close look at the prices that you’ve assigned. Wishful thinking won’t help you in this situation. Major costs include gifts for attendees, travel for speakers, catering, secure technology tools, and so on.
Identify the right type of entertainment
You could engage major speakers or presenters. You can’t host cocktail party and hire musicians to entertain with ambiance. As far as location is concerned, you need to make sure there’s enough room to accommodate the guests. Your company’s physical location may not, therefore, be a good choice.
Have a product launch event strategy
You’ve invested time and money into redesigning the website. The purpose of the conference is to help people understand your product. You can preview the new site, but don’t launch it yet. If anything should go wrong, there will be talk about it in the news.
Get bloggers and influencers on board
When the website is officially live, do your best to attract attention. Ask bloggers for backlinks and reviews. They can help your site grow. Getting the best players in the industry to help you isn’t easy, but it certainly isn’t impossible. Bloggers have audiences that read and respect their work. They influence thousands, if not millions of people. The point is that it’s worthwhile to ask bloggers to help you build an audience of your own. Needless to say, you should offer something in return.
Social media influencers, as the name clearly suggests, appeal to large audiences and can persuade others to do anything by means of their authority. If you want to create insane hype and buzz around your website launch, partner up with social media influencers. Encourage influencers to talk about your brand and establish together a relevant hashtag. The pros will do the rest. On the day of the official launch, make sure that the privacy of the website is turned to public.