Want to attract more guests? Here's how to effectively advertise your Bed&Breakfast business
All beds are made and the breakfast is ready and smells delicious. But what do you do if there’s no guest to enjoy them? You level up your marketing game!
One of the biggest and popular emerging traveller trends is represented by choosing independent accommodation from the hotel market. In the UK, there are over 25.000 small businesses part of the bed and breakfast sector. And, the entire sector combined is worth over £22 billion. So, like it or not, there is a lot of competition in this business.
If you want to stand out of the crowd and attract more guests, here’s how to advertise your bed and breakfast business:
Find out who are your guests
The number one rule in marketing, regardless of the product or service you promote, is to know your audience. Who are the people that should see your message because they are the most likely to purchase what you are selling?
So, first things first, if you want to level up your marketing efforts, start by gathering more information about your audience. For example, many parents prefer staying in bed and breakfast accommodations when travelling with their kids. This type of accommodation provides them with better intimacy, quietness, and flexibility. So, targeting young families is a good way to start attracting more guests.
In fact, by knowing what your potential guests are looking for as parents, you can also provide extra facilities that would seem appealing for them like a playground, for example.
Next, another part of your audience is, most likely, made of students who travel during their college years. Why? Because generally bed and breakfast accommodation options cost less than booking accommodation in traditional hotels. Therefore, they are a more appealing option for students thanks to its cost-effectiveness. So, think of a strategy to make your bed and breakfast appealing for student tourists too.
Now, once you have a clear idea of who your potential guests are and what they are looking for when travelling, it is time to create a tailored marketing strategy that will hook them.
Tell a story
Does your bed and breakfast business tell a story? If yes, do you use it effectively to attract more guests?
By nature, people love stories. Since childhood, our lives revolve around stories. Needless to say, that’s exactly why a storytelling strategy can do wonders to attract more guests to your bed and breakfast. If you want to stand out of the crowd, you have to create an amazing story, blend it with a little bit of realism, and share it as a key element of your brand.
For example, if your bed and breakfast is located in a historical building, you can use the history of the construction in your story. Or you can simply tell the story of your efforts to open the business. For example, if you have faced many challenges and succeeded to overcome them and open this business, share this story with your audience. People love heroes, especially those who overcome challenges and succeed to fulfil their dreams.
Or, if you have inherited the business from your grand-grand-grandparent and you are running a family business, you can once again transform the story into a winning marketing strategy.
Like it or not, if you want to attract more guests to your bed and breakfast, you need to get online and get better at digital marketing.
Today’s younger generations do almost everything online from shopping, booking flight tickets, listening to music, learning, communicating, you name it, to booking accommodation for their travels. So, your business should better be online if you want them to notice you and book a stay at your bed and breakfast.
How to improve your online presence? Digital marketing offers unlimited opportunities these days from having your own website to getting on social media and promoting your business with paid ads.
These days, social media is the most popular channel for digital marketing. It allows you to target your audience, share posts, and engage with potential guests within minutes. Whether you create video, written or graphic content, make sure you share it on social media networks to raise brand awareness and attract more guests.
Another great way in which you can improve your online presence is to ask all guests that stay at your bed and breakfast to provide you with online feedback on your website or Google reviews.
Provide extra facilities
Sure, the main idea of bed and breakfast is to offer accommodation and a delicious breakfast in the morning. However, if your business doesn’t get enough guests, you may want to consider including more optional facilities that may seem appealing to tourists.
For example, you can equip your bed and breakfast with a swimming pool, sauna, gym, or a playroom. Also, you can offer guided tours of the best tourist attractions in your location.
Think of what you would like to find when travelling to a new place and provide the same facilities to your guests too.
Work with a local influencer
Influencer marketing is huge these days. And, while until last year, macro-influencers were coveted by all brands to promote their products and services. However, this year, digital marketing trends reshape influencer marketing and shift the focus towards micro-influencers.
We live in the era of social media influencers, who, luckily, have great power in influencing your target audience’s purchasing decisions. People tend to trust the products or services recommended by online influencers. And, if that famous influencer in your area recommends your bed and breakfast, you will surefire get more guests.
All you have to do is to start looking for an influencer who has a specific type of relationship with an audience relevant to your brand. Most likely, your best choice would be a travel influencer who shares travel tips and tricks with their audience. This way it will simply come naturally for them to mention your bed and breakfast in their posts.
Attracting more guests to your bed and breakfast isn’t that difficult. It only takes a more efficient marketing strategy and a few efforts to stand out from the crowd in this business sector.