Sheridan Naturally: Wyoming Main Street Program awards DSA $30,000

(Sheridan, Wyo.) — Have you noticed the "Sheridan Naturally" brand? We have! When we heard at Dally that the Downtown Sheridan Association had received grant funding for it's new signage from Wyoming Main Street , we wanted to know about the new brand. Beth Holisinger of the DSA says the Wyoming Business Council approved $30,000 of a requested $60,000 to fund phase one of implementing a county wide "Wayfinding plan," which was created in 2014. "The Sheridan Naturally banners you see on Main Street are an example of the new brand, which was created by the Economic Development Task Force. We are using the same font and colors on the signage," Holsinger explained. [image: Inline image 1] *h/t Sheridan County Chamber of Commerce * The Wyoming Main Street Program announced that the Downtown Sheridan Association’s request to fund new signage for the City of Sheridan was partially approved on Wednesday. The DSA will apply for the second half of the funding on April 1, 2016. The signs will all consistently represent the new Sheridan brand, "Sheridan Naturally." The signs are being placed in strategic locations to promote downtown Sheridan, parks, museums, restaurants, shopping and many other amenities, as well as to encourage and welcome travelers visiting and passing through the area. The Wayfinding Committee was a joint effort between the City of Sheridan, DSA and many other community partners. *Feature photo h/t Downtown Sheridan Association / Pitchengine Communtiies* #dally #news