Major lighting installation, a new, stand-alone website and a brand refresh point Downtown Dazzle in a new direction for the future
KANSAS CITY, Mo. (Oct. 9, 2017) – Downtown Dazzle returns to downtown Kansas City during the holidays for a fourth consecutive year of festive activities and celebrations. The event has historically been held during three weekends in December, but will span more than a month this year as the event looks toward growth for the future. The event will run Friday, Nov. 24, 2017 through Monday, Jan. 1, 2018. Downtown Dazzle will continue its mission of supporting the marketing of all holiday events and activities happening in the downtown Kansas City area during the holiday season. This year, it will also build its own lighting installation as a key component to attract downtown visitors.
The Downtown Dazzle lighting installation will be built in Washington Square Park, located at Pershing Road and Grand Boulevard, immediately north of Crown Center. This installation will act as a corridor of lights connecting Crown Center’s iconic holiday lighting display, including the 100-foot-tall Mayor’s Christmas Tree, to the KC Streetcar stop at Union Station. The KC Streetcar, a free mode of transportation for Downtown Dazzle guests, will connect multiple downtown areas’ holiday activities, including those at Crown Center, Union Station, Crossroads Arts District, Power & Light District, Kauffman Center for the Performing Arts and City Market. For the Streetcar operating hours, visit www.KCStreetcar.org.
In addition to the KC Streetcar, Downtown Dazzles trolleys will operate every Saturday between Nov. 25 – Dec. 23 from 5-9 p.m. The trolleys will run continuously between Crown Center and the KC Live! Block in the Power & Light District and will be free to downtown holiday guests.
A new, stand-alone Downtown Dazzle website has also launched for 2017. DazzleKC.com is now fully optimized for mobile use and allows for a more traditional and fluid user experience to help site visitors navigate in a comfortable way. It provides key details for guests to make their Downtown Dazzle experience seamless and enjoyable, including:
- Holiday hours of operation for the Downtown Dazzle trolleys and KC Streetcar
- The incorporation of Google Maps, providing a visual mapping for Downtown Dazzle trolley stops, lighting installations and other holiday activities
- Full event listings of downtown-area holiday activities and celebrations taking place between Nov. 24, – Jan. 1
The Downtown Dazzle branding has been refreshed for 2017, to help build the brand as a cohesive holiday campaign for all of downtown Kansas City.
About Downtown Dazzle
Downtown Dazzle is an annual experience of lights and festivities connecting attendees to Kansas City’s downtown neighborhoods during the holiday season. Downtown Dazzle is managed by the Kansas City Regional Destination Development Foundation, a nonprofit that focuses primarily on the identification, development and advocacy of tourism in Kansas City and its surrounding communities. The foundation, along with Downtown Dazzle, is managed by Visit KC. Downtown Dazzle is also funded in part by the Neighborhood Tourism Development Fund, a program managed by the City of Kansas City, Missouri that supports nonprofit organizations helping to promote Kansas City’s distinct and diverse neighborhoods. 2017 Downtown Dazzle will run from Friday, Nov. 24 through Monday, Jan. 1, 2018 and offer downtown guests custom lighting installations, an Urban Homes Tour and free connectivity to all neighborhoods to experience everything happening during the holidays in downtown Kansas City. For more information, visit www.DazzleKC.com or follow Downtown Dazzle on Facebook and Instagram at @DowntownDazzle and Twitter at @DazzleKC.