Director of Category Marketing – Outdoor Living, Home and Décor
For Immediate Release
Grand Rapids, Mich., October 6, 2016 – Decking dealers and contractors asked for another beautiful color option for revolutionary new Deckorators Vault composite decking. Now they have it. Deckorators®, a leading brand of Universal Forest Products (Nasdaq: UFPI), has unveiled Deckorators Vault Hickory, a popular light brown hue with natural wood tone variegation, at DeckExpo 2016 in Baltimore (Booth 3205).
Made with patented EovationsTM technology, Deckorators Vault is an extraordinary composite that offers the industry’s best strength-to-weight ratio and unmatched stability. Hickory joins the darker Mesquite (brown) and Dusk (gray) colors in the Vault family. It looks beautiful on its own and pairs perfectly with Mesquite for picture-framing, breaker boards and other inspired two-tone designs. The polypropylene cap provides a durable, natural-looking finish with minimal sheen.
“Deckorators Vault is a giant leap forward in wood-alternative decking. As the popularity of Vault has grown in 2016, so has demand for additional color options,” said Chris Camfferman, director of category marketing for Universal Forest Products. “New Vault Hickory offers pros and homeowners a beautiful, versatile new look — in a lightweight composite that’s stronger and more stable than any other wood-alternative board.”
Vault Hickory will be available for the 2017 decking season in 12-, 16- and 20-foot solid and slotted-edge profiles, as well as fascia. Like Mesquite and Dusk, Vault Hickory is a durable, ultra low- maintenance product backed by the industry-leading Deckorators 25-year structural, 25-year stain-and-fade and 25-year removal-and-replacement limited warranty. The 25-year removal-and-replacement limited warranty is the first of its kind in the industry.
Deckorators is the leading brand in composite decking, railings, balusters, post caps and more. For more information on Deckorators Vault Hickory, visit deckorators.com/GoBeyondOrdinary.
In addition to Vault Hickory, Deckorators revealed two other new decking products at DeckExpo 2016: Deckorators Heritage decking with revolutionary distressed embossing and Deckorators Frontier decking:
Deckorators Heritage Decking with Revolutionary Distressed Embossing
Deckorators has brought interior design to outdoor living like never before with the introduction of two new Deckorators Heritage deck boards. Heritage Riverhouse and Heritage Smokehouse wood-plastic flooring. The innovative embossing process develops a pattern that does not repeat for at least 12 feet, meaning boards are not only full of rich character, but also look unique.
Deckorators Heritage Riverhouse (brown) and Heritage Smokehouse (gray) will be available for the 2017 decking season in 12-, 16- and 20-foot solid and slotted-edge profiles, along with fascia. The durable, ultra low-maintenance boards are covered by the industry-leading Deckorators 25-year structural, 25-year stain-and-fade and 25-year removal-and-replacement limited warranty.
“More and more homeowners want to extend their interior design style to their outdoor spaces,” Camfferman said. “New Deckorators Heritage Riverhouse and Deckorators Heritage Smokehouse bring the inside out for pros and their customers by mimicking the trend-setting look of wood flooring. Nothing on the market compares to the color, texture and ambience of these boards.”
For more information on Deckorators Heritage decking, visit Deckorators.com/GoBeyondOrdinary.
Deckorators Frontier Decking
Deckorators has opened up a new world of decking possibilities for pros and their customers. The brand has unveiled Deckorators Frontier decking, featuring exclusive EovationsTM technology with traditional colors and embossing that deliver the classic look of painted wood. Available in three attractive colors, Frontier decking is perfect for traditional decking or complementary picture framing. It also offers an extremely durable, ultra low-maintenance option for pools, hot tubs and docks.
Deckorators Frontier Woodland (brown), Frontier Prairie (light brown/cedar) and Frontier Ridgeway (gray) will be available for the 2017 decking season in 12-, 16- and 20-foot solid and slotted-edge profiles, as well as fascia. The boards are backed by the industry-best Deckorators 25-year structural, 25-year stain-and-fade and 25-year removal-and-replacement limited warranty.
For more information on Deckorators Frontier decking, visit Deckorators.com/GoBeyondOrdinary.
Deckorators, the first name in deck railing and accessories and the originator of the round aluminum baluster, is a brand of Universal Consumer Products, Inc., a subsidiary of Universal Forest Products, Inc. Deckorators started the low-maintenance aluminum balusters category with the Classic Series and has since led the industry with many new and innovative deck railing accessory products. Its approach to developing exciting and distinct deck products allows both DIYers and builders the opportunity to express personal creativity on their deck, as they do in their homes.
To learn more about Deckorators railing and railing accessories, visit www.deckorators.com or call 800-332-5724.
UNIVERSAL FOREST PRODUCTS, INC. (NASDAQ: UFPI)
Universal Forest Products, Inc. is a holding company with subsidiaries and operations around the world that supply three markets: retail, construction and industrial. Founded in 1955, the Company is headquartered in Grand Rapids, Mich. For more information about Universal Forest Products, Inc., or its affiliated operations, go to www.ufpi.com.