Deckorators and Russin Announce Expanded Distribution
Companies add product depth, sales support in Northeast and Mid-Atlantic
GRAND RAPIDS, Mich., November 18, 2020 – Deckorators® and Russin are pleased to announce an expanded partnership that will add product depth and sales support to the Northeast and Mid-Atlantic markets. Russin will add exciting new Deckorators® TrailheadTM wood-plastic composite (WPC) decking to its Deckorators decking and railing distribution, and both companies will invest in additional sales staff to better service dealers from Maine to Virginia.
Deckorators Trailhead decking — an entry-level composite with a 25-year removal-and-replacement warranty — joins Deckorators mineral-based composite (MBC) decking in the Russin offering. This product expansion positions Russin as the premier distributor of these decking products throughout the Northeast. Russin will also carry Deckorators ALX aluminum railing along with the entire Deckorators outdoor living lineup.
“We’ve been impressed with Deckorators MBC decking in our first year together,” said Jordan Russin, co-president for Russin, which first partnered with Deckorators in 2019. “The addition of Trailhead decking presents a tremendous opportunity for our dealers to offer a leading-edge composite at a phenomenal price point. Working together in an expanded way ensures a singular market strategy for the benefit of our dealers.”
“Throughout my career I have worked with many distributors,” said Rick Preble, vice president of Deckorators. “Since innovation is our driving force for new products, we need the best distributor partners, and Russin’s service promise is ‘Beyond Ordinary,’ to say the least. I am so excited about this relationship.”
Deckorators is a leading manufacturer of composite decking, deck railing, balusters, post caps and related products.
Russin is a manufacturer and distributor of building materials covering 13 Northeast and Mid-Atlantic states. The company owns and operates distribution, milling and factory finishing facilities in Montgomery, New York.
For more information, visit www.russin.com/brands/deckorators.
Deckorators, the first name in decking, railing and accessories and the originator of the round aluminum baluster, is a brand of UFP Retail Solutions, LLC, a UFP Industries company. Deckorators started the low-maintenance aluminum balusters category with the Classic Series and has since led the industry with many new and innovative decking and railing products. Its approach to developing exciting and distinctive products allows both DIYers and builders to bring the personal creativity of interior design to outdoor living.
To learn more about Deckorators decking and railing accessories, visit www.deckorators.com or call 800-556-8449.
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UFP INDUSTRIES, INC. (NASDAQ: UFPI)
UFP Industries, Inc., formerly Universal Forest Products, is a holding company that provides capital, management and administrative resources to subsidiaries that supply wood, wood composite and other products to three robust markets: retail, construction and industrial. Founded in 1955, the Company is headquartered in Grand Rapids, Mich., with affiliates throughout North America, Europe, Asia and Australia. For more about Universal Forest Products, go to www.ufpi.com.