Elite Sports

Elite Sports Mall introduces The Burn KC during kickoff event on Dec. 15

The Burn KC 30 000-square-foot location includes a gym, athlete training, classes and more

OLATHE, Kan. (Dec. 3, 2018) – Kansas City sports development and management company Elite Sports is launching The Burn KC, a premier sports performance training and fitness gym, in its new multi-sport facility. The Burn KC will open its first location at Elite Sports Mall in Olathe and will be open to both youth athletes and the public.


The Burn KC will occupy nearly 30,000 square feet inside Elite Sports’ 250,000-square-foot Olathe facility and feature multiple workout spaces. In addition to the state-of-the-art gym, The Burn KC will dedicate 20,000 sq ft to speed, agility and strength training for athletes of all ages and levels. Services will also include youth classes, a variety of adult workout classes, youth athlete training programs, personal training, small group sessions, team sessions, nutritional planning and sport specific training programs. The Burn KC features an indoor track, state-of-the-art equipment, cardio machines, weightlifting equipment, benches, free weights and more.


The gym and its programs are led by Max Cookson, Founder of The Burn KC. Cookson grew up in England and played soccer for the academy programs of two professional clubs, then later for a university in England. He holds a BS in Sport Psychology and a Masters in Sport & Exercise Psychology. Cookson is also certified in personal training through the International Sports Sciences Association. To round out his experience, he also has completed life coaching studies through the Institute for Life Coach Training.


To kickoff the opening of The Burn KC, Elite Sports is offering a free adult workout class, “Keep it Moving” with Kim Vater at 8 am on Dec. 15 at The Burn KC. Participants are encouraged to make a donation of $10 in lieu of payment. All donations will benefit Boys Hope Girls Hope of Kansas City.


Those interested in becoming members can visit The Burn KC website at to obtain a free seven-day pass to try out the gym. Gym memberships are available to the public starting at $39.99 per month. A variety of plans are available as well, including player and family plans


The Burn KC is expected to open mid-December 2018 at 2115 E. Kansas City Road, Olathe, KS 66061.


About Elite Sports Mall

Elite Sports Mall is a multi-sport facility for youth soccer, baseball, softball, lacrosse, and futsal athletes. Boasting a full, pediatric health clinic, in addition to a fitness center called “The Burn KC,” Elite Sports Mall is a one-stop shop packed with convenience for youth athletes and the community. The facility, which focuses on optimizing athletic performance, will house batting cages and hitting areas, 4v4 soccer fields, one full-size soccer field, warm-up turf areas, strength and agility training areas, and more. Additional features include a walking track, parent lounges, juice bar, coffee shop, concessions, full-service bar, sports massages and classrooms.